Month: March 2007

TfL rejigs marketing and media structure

Marketing Week

Transport for London (TfL) plans to combine its group marketing, media and communications departments under one umbrella as part of a major corporate restructure, six months after it promoted Nigel Marson to head of group marketing. Marson will take…

Scotland likely to be test site for low alcohol brands

Marketing Week

Scotland could soon become a test bed for the launch of large numbers of low alcohol and no alcohol beers, wines and spirits, following last week’s historic agreement between the Scottish Executive and representatives of drinks manufacturers, leading retailers and the on-trade. The agreement, published on the Scottish Executive website, commits signatories to a range […]

DoH creates youth club posters to warn against teen pregnancy

Marketing Week

The Department of Health starts a national ad push next week to raise awareness of teen pregnancy among hard-to-reach 12-19 year-olds. The campaign, which has been created through COI Communications, will cover the FBI Youth poster sites displayed in 600 key Clubs for Young People (CYP), the charity previously known as youth clubs. CYP has […]

Magazine body investigates coupon misuse

Marketing Week

The Periodical Publishers Association, the trade body for the magazine publishing industry, is looking into the use of money-off coupons and vouchers by its members and by advertisers in the magazines they publish. The news comes as industry insider…