P&G to replace Bold and Lenor with premium line
Marketing WeekProcter & Gamble is launching a laundry sub-brand that aims to reposition its Bold and Lenor ranges as premium products. The Infusions range will be introduced early next year.
Procter & Gamble is launching a laundry sub-brand that aims to reposition its Bold and Lenor ranges as premium products. The Infusions range will be introduced early next year.
Hyundai Motor Europe has called a pitch for the pan-European launch of its i10 model. It is thought the business is worth up to £10m. The company has shortlisted German incumbent WOB, its Spanish agency Revolution and non-roster shop Mother to pitch for the brief. The UK incumbent Vallance Carruthers Coleman Priest is not involved […]
Fedex Express has launched a global advertising campaign to highlight how the delivery company helps customers to access market opportunities. It breaks today (November 21) across the UK, France, Germany and India. The campaign, created by BBDO Worldwide, is based around the themes of “access, success and growth”. It aims to show how Fedex helps […]
Stream, the branded content arm of TBWA/London, has landed a place on the Heineken roster to develop and implement a global film strategy. The agency appointment is expected to lead to a boost in Heineken’s film strategy, which has already seen it tie up with The Bourne Ultimatum and Bond film Casino Royale. Stream has […]
AOL UK is launching a new mobile online service that is claims will offer users “the most realistic interpretation of a full online experience”. The service, launched today (November 21), is part of AOL’s bid to become a major online advertising portal. The mobile portal will offer users access to a range of AOL’s products […]
The Daily Mail has denied editor Paul Dacre is about to step down amid continued speculation about his health. The news came as parent company Daily Mail & General Trust reported an 11% rise in pre-tax profits to £288m for the year to September 30. DMGT finance director Peter Williams said today (Wednesday) that Dacre […]
Scottish & Newcastle has announced the sale of its underperforming French wholesale distribution business in yet another bid to fight its takeover by Carlsberg A/S and Heineken NV.
Barclays Commercial Bank has signed a deal with Sky Sports to sponsor its entire rugby coverage next season. It aims to raise awareness of the relaunch of the division. The deal covers all of Sky’s rugby coverage, including the Guinness Premiership, the Heineken Cup and the Tri Nations. It will include 15-second idents, which have […]
Ofcom should take a greater interest in children’s issues according to the organisation’s own advisors. Colette Bowe, chairman of the body’s consumer panel, has called for a dedicated children’s panel to look at a range of issues. In a letter to Ofcom chief executive Ed Richards, Bowe says that an increased focus on children was […]
Momentum, the integrated agency, has been appointed by financial services company Genworth Financial to work on its sponsorship of the European golf tour. Genworth signed a five-year deal to sponsor the tour’s statistics programme in April in a bid to build its brand. Momentum will work with Genworth to “activate” the sponsorship, which includes on-air, […]
Chrysalis Group, the music company, says that trading its in line with expectations after a year of “immense change”. It is the group’s first results since the sale of its radio division during the summer. It has reported pre-tax losses of £3.3m compared to £3.7m for the previous year on group revenue up from £56.4m […]
Sledge, the brand experience agency, has been bought by The Photon Group, the Australian marketing services company, for $9.2m (£3.9m). It is the group’s third UK purchase in the past month. The acquisition is part of the company’s strategy to expand its UK presence. Last month, it bought consumer public relations agency Frank PR for […]
McDonald’s is gearing up to go head to head with Starbucks with a major assault on the coffee market. The plan was announced to analysts in the US late last week.
Starbucks is launching outlets at Center Parcs as part of a 17m overhaul of the holiday village chain. The coffee shops are due to open in UK resorts next year.
Tourism chiefs have written to Prime Minister Gordon Brown to express their anger over cuts in funding as the industry launches the “Take Tourism Seriously” campaign. The Tourism Alliance, an umbrella group of trade organisations representing around 200,000 businesses, says its membership is “furious” about the Government’s attitude towards tourism, particularly in the run-up to […]