New campaign – 4Music
Marketing Week4Music, the Channel 4 and Bauer Media-owned music channel, is launching a 10m campaign ahead of the station’s delayed rebrand from what is currently The Hits next month.
4Music, the Channel 4 and Bauer Media-owned music channel, is launching a 10m campaign ahead of the station’s delayed rebrand from what is currently The Hits next month.
Alcohol advertisers could be forced to include health warnings in all ad campaigns, as the Government steps up its efforts to get tough in binge and underage drinking. The proposal would force advertisers to include a short public health message as an “end frame” after TV and cinema ads. The move is one of the […]
Leisure company Whitbread has appointed two senior marketers as it continues with the roll-out of two new restaurant brands. The company has launched Tay Barn, an all-you-can-eat buffet being trialed at six sites, and a restaurant brand called Table Table, aimed at families, groups and couples. After a soft launch, it now operates at over […]
The utilities industry could face a ban on door-to-door sales, after a Government report told it to “consider itself on notice”. The Department for Business, Enterprise and Regulatory Reform (BERR) will call for urgent reforms to the Energy Retail Association code of practice on face-to-face selling, when it publishes its report into the energy market […]
Premier Foods is introducing the “boy on the bicycle” from its iconic Seventies ad as a key part of its logo for the first time. The move is part of a £15m overhaul of the bread brand, which will also see the relaunch of the “little brown loaf”. The new logo is part of a […]
Hornby is planning to heavily invest in iconic model brand Corgi following its takeover of the company. It will focus on its core business as well as developing new lines, including sports models to attract new collectors. Hornby bought Corgi, its intellectual property and entire back catalogue of moulds in a deal worth £7.5m in […]
Gordon Lee, the marketing director at lingerie company DB Apparel, has left the company after less than a year in the job. It is not clear if he has another job to go to. Lee will not be replaced and Debbie Rix, the company’s UK managing director, will take over respon- sibility for Playtex, Wonderbra […]
A marketing push to breath new life into the once dominant Tango brand (MW last week) is just one of the challenges facing recently installed Britvic marketing director Simon Stewart. He predicts that in the next 12 to 18 months the fruit carbonate sector could enjoy the same resurgence as the cola market. Stewart calls […]
PZ Cussons, the personal care company, is poised to launch a raft of new products across its brand portfolio this autumn. One key launch is a range of men’s products under its personal wash brand, Original Source. Hair care line Charles Worthington will also introduce a new range of products, and handwash brand Carex will […]
The drive to cut the UK’s soaring obesity levels swings into full gear this autumn when health secretary Alan Johnson launches the £75m “Change4Life” advertising campaign to encourage the public to eat healthily and take more physical exercise. Alongside the heavyweight ad campaign created by M&C Saatchi, the Department of Health (DoH) will link up […]
Champagne maker Lanson has appointed integrated agency Communicator to create a campaign to reposition the brand. The agency won the business without a pitch, and it is believed there was no agency of record. The campaign will launch this autumn. Communicator managing director Chloe Ellis says the campaign will take a different approach from traditional […]
The Financial Services Authority is planning to appoint a communications planning agency to be the driving force behind its marketing strategy, as the body seeks to make itself a place consumers can get money-related advice. It is understood the FSA is looking for an agency to handle the broadening of its marketing remit, after it […]
Neo@Ogilvy and US search company Covario have been jointly appointed to handle the £4m Europe, Middle East and Africa paid-search marketing account for Intel. The two agencies, which pitched together, beat the incumbent Universal McCann and a number of other undisclosed agencies. Covario already holds the search account for Intel in the US and it […]
ITV-owned Friends Reunited is understood to have parted company with Hurrell, Moseley, Dawson & Grimmer just weeks after the agency’s relaunch campaign for the social networking site was aired. The split comes less than three weeks after the first work from HMDG aired on TV and just two months after the agency won the advertising […]
Chick Smith Trott is tipped to win the 4m integrated advertising brief for Sara Lee-owned coffee brand Douwe Egberts.