Dixons follows controversial ads with festive campaign
Marketing WeekDixons.co.uk has launched a festive follow up to its controversial advertising campaign that took at swipe at high street rivals.
Month: December 2009
AG Barr sees 21% revenue increase
Marketing WeekDrinks manufacturer AG Barr, which owns brands including Irn-Bru, Rubicon and Tizer, has reported a 21.4% increase in revenues compared to last year in its quarterly results.
Daisy Lowe to star in Esprit campaign
Marketing WeekEsprit, the high street fashion chain, has signed up model Daisy Lowe as the face of its spring/summer clothing collection.
New Year, New Data Management Mantra
Marketing WeekWith 2010 fast approaching (scary thought), I’d like to suggest a new data management mantra for the New Year, namely: accuracy, security and knowledge. Why? Not only will your campaigns be better targeted and more responsive, but the transactional insight you’ll gain will greatly assist you with anticipating client needs and bolstering your brand’s loyalty […]
Database marketing supplier merges with data provider
Marketing WeekFollowing its acquisition earlier in 2009, an outsourced marketing services provider is to be merged with a transactional data owner. CDMS is being radically restructured and will operate under the Transactis name after being bought less than a year ago. Transactis manages the retail transaction data pool containing shared records from 160 home shopping and […]
Single view of data personalises travel emails
Marketing WeekPersonalised emails for a prepaid cashcard aimed at travellers are being enabled by a new system deployed at a foreign exchange and business payment company. Travelex is using Communicator’s Enterprise Email Management platform to drive marketing activity for its Cash Passport. Laura Loades, global marketing manager for Cash Passport at Travelex, says: “Communicator is the […]
Million more opt out from Electoral Roll
Marketing WeekFigures for the opt-out rate on the Electoral Roll published for 2010 show that one million more consumers have chosen not to allow their name and address to be made available for marketing purposes. Analysis carried out by Callcredit Information Group has revealed a record level of opt outs at 46 per cent, up 2 […]
Get your free data quality tool here
Marketing WeekThis week, we offer you not one, but two ways to improve your marketing performance by sorting out data quality. In his regular SPA column, Mark Roy outlines the new mantra which could make a big different to your key metrics in 2010. I’d like to offer another suggestion which could dramatically improve any data […]
The overlooked opportunity to improve efficiency and save
Marketing WeekEfficiency savings have been front of mind at board level in most organisations this year, particularly in marketing departments. Damian Morris points out simple but often overlooked strategies for achieving savings without sacrificing core business principles.
Achieving great results by targeting home movers
Marketing WeekMoving home is a key life stage. For many it is a regular occurrence. For everyone it is a time of high spending on a wide range of goods and services. It is a time when you should be talking to customers – a great opportunity to reach high potential prospects and what is more Royal Mail knows the mover market really well. Patricia Pasquali discusses.
Customer insight: a luxury or a key competitive advantage?
Marketing WeekData is no longer the preserve of the nerds. It’s sexy and empowering and it belongs in the boardroom. But to really embrace customer insight businesses need to evolve and challenge the way they structure their businesses.
Unravelling data governance
Marketing WeekThe words “data governance” and “data security” are on everyone’s lips; individuals working in the data and marketing sectors, and ordinary consumers concerned about the vulnerability of their personal information in light of a spate of high profile data breaches.
What’s wrong with CRM?
Marketing WeekDid you know that all the empirical evidence suggests that Customer Relationship Management has failed to make any difference to one of its key claimed benefits – namely customer satisfaction.
ICO simplifies Data Protection in new guide
Marketing WeekA plain English guide to data protection is the latest weapon being deployed by the Information Commission’s Office to try and stem the tide of data losses and security breaches. It provides guidance in straightforward language and using practical, business-based examples. “The Data Protection Act provides us all with important privacy rights and the vast […]
How to reduce the risk of bad marketing decisions
Marketing WeekSteve Merritt, Multi Channel Marketing Services at Acxiom explains how to accelerate your marketing to help build effective customer engagement and reduce the risk of bad marketing decisions.