Arqiva to launch VOD service with Kangaroo assets
Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.
Joost ex-CEO blames broadcasters for problems
Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.
Nike calls for better consumer understanding
Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.
Coca-Cola admits social media failings
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Watson to replace Marks as BT Vision CEO
Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.
Turner revamps Cartoon Network site
Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.
MySpace’s Stevens joins ad targeting specialist
Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.
Mindshare appoints Scott Sorokin as global head of digital
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]
Adidas reduces focus on short-term metrics as it looks to protect brand health
Adidas is changing the way it works internally and with agencies so it can focus better on its media and marketing strategies and look after the long-term health of the brand.
Vodafone brings together marketing and digital teams as it renews focus on innovation
The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
Pret confirms the end of the Eat brand to ‘turbocharge’ Veggie Pret
Pret has bought its high street rival Eat as it looks to service growing demand for vegetarian and vegan options.
NatWest tackles ‘patronising’ way banks talk to women in new campaign
The bank is trying to tackle the “huge” financial confidence gap between men and women with a campaign that apologises for past behaviour and promises to smash stereotypes, but it’s already proving polarising.
