Arqiva to launch VOD service with Kangaroo assets
Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.
Joost ex-CEO blames broadcasters for problems
Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.
Nike calls for better consumer understanding
Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.
Coca-Cola admits social media failings
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Watson to replace Marks as BT Vision CEO
Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.
Turner revamps Cartoon Network site
Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.
MySpace’s Stevens joins ad targeting specialist
Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.
Mindshare appoints Scott Sorokin as global head of digital
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]
Charlotte Rogers: 2018 is the year the founder bubble burst
From titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.
John Lewis, Sainsbury’s, Argos: The top Christmas YouTube ads
From a boy dressed as a plug and an Elton John blockbuster, to a mischievous Christmas elf and an ad banned from television for being ‘too political’, we reveal YouTube’s most watched Christmas ads of 2018.
Vote for your campaign of 2018: The quarter-final
The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.
Ben Davis: The sweet spot is where strategy meets design
Young marketers need to avoid getting stuck in commoditised ‘specialisms’ like social and SEO when the focus for brands is in strategy and experience design.
