Danielle Long

Regional bodies unite to drive digital media industry

Regional digital bodies have formed an alliance to create a network for agencies and content developers, with a long-term aim of forming a national body to champion the £52bn digital media industry.

Arqiva to launch VOD service with Kangaroo assets

Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.

Joost ex-CEO blames broadcasters for problems

Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.

Nike calls for better consumer understanding

Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.

Coca-Cola admits social media failings

Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.

Watson to replace Marks as BT Vision CEO

Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.

Turner revamps Cartoon Network site

Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.

MySpace’s Stevens joins ad targeting specialist

Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.

Mindshare appoints Scott Sorokin as global head of digital

Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]

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Three looks to reverse ‘brand rejection’ with launch of ‘premium and playful’ campaign

The mobile provider wants to “grow up” while maintaining its humour-driven approach to change perceptions and appeal to high value customers.

Marketing budgets rise at weakest pace in nearly three years

The latest IPA Bellwether report reveals more than 60% of marketers made no change in total marketing spend in the third quarter, highlighting indecisiveness and risk-aversion.