Arqiva to launch VOD service with Kangaroo assets
Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.
Joost ex-CEO blames broadcasters for problems
Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.
Nike calls for better consumer understanding
Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.
Coca-Cola admits social media failings
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Watson to replace Marks as BT Vision CEO
Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.
Turner revamps Cartoon Network site
Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.
MySpace’s Stevens joins ad targeting specialist
Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.
Mindshare appoints Scott Sorokin as global head of digital
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]
Unilever, Apple, Cannes Lions: 5 things that mattered this week and why
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
‘Strategy will soon be assessed on predicted outcomes, not retrospective results’
Sponsored by The Leading Edge
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up
Plus Adidas delivers free footballs to Indian children through interactive campaign and Apple is fined AU$9m for refusing to repair faulty iPhones.
