Arqiva to launch VOD service with Kangaroo assets
Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.
Joost ex-CEO blames broadcasters for problems
Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.
Nike calls for better consumer understanding
Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.
Coca-Cola admits social media failings
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Watson to replace Marks as BT Vision CEO
Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.
Turner revamps Cartoon Network site
Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.
MySpace’s Stevens joins ad targeting specialist
Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.
Mindshare appoints Scott Sorokin as global head of digital
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]
Knorr talks sustainability for the first time in campaign aiming to get people to eat more plant-based food
As one of Unilever’s largest brands, Knorr believes it can drive tangible behaviour change that has a lasting positive impact on the environment and people’s health.
Try This: Build someone’s confidence
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketoonist on the seven marketing personas
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘People asked if I was smoking something’: Mastercard’s CMO on developing its new sonic branding
Mastercard’s new sound identity took two years and a “big” investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate.
