Arqiva to launch VOD service with Kangaroo assets
Arqiva is to launch a video-on-demand service to UK consumers in the coming months following its acquisition of the Project Kangaroo VOD platform assets.
Joost ex-CEO blames broadcasters for problems
Former Joost CEO Mike Volpi has blamed the self-publishing model taken by broadcasters and media companies for the downfall of the video-on-demand service.
Nike calls for better consumer understanding
Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.
Coca-Cola admits social media failings
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Watson to replace Marks as BT Vision CEO
Marc Watson, director of content and business development at BT, is to replace Dan Marks as CEO of BT Vision when he steps down at the end of June.
Turner revamps Cartoon Network site
Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.
MySpace’s Stevens joins ad targeting specialist
Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.
Mindshare appoints Scott Sorokin as global head of digital
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
