Danielle Long

Nike calls for better consumer understanding

Nike

Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Longfrom Cannes.

Coca-Cola admits social media failings

Coca-Cola

Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.

Mindshare appoints Scott Sorokin as global head of digital

Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]

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