Animal charities want Costa’s ‘monkeys’ ad dropped
Joanne OattsCosta Coffee is facing criticism from animal charities following the release of its first TV ad, which features monkeys using typewriters.
Government bodies do well at radio ad awards
Joanne OattsGovernment departments and campaigns scooped the most awards at last night’s RAB Radio Advertising Awards.
Channel 4 ropes in Inbetweeners stars to give it new ‘Twist’
Joanne OattsChannel 4 unveiled its new marketing campaign last night, using its talent to showcase what director of sales Andy Barnes called its “edge.”
Countdown to the Christmas tablet war
Joanne OattsHave you noticed? It’s nearly Christmas. I know, it’s October. There’s no escaping it. Whether you’re immersed in your own Christmas campaign, seen the ads already on TV, or your corner shop is already selling tinsel, Christmas is coming earlier this year. The tablet – iPad or otherwise – is sure to be a big […]
NewsCorp explores paid for options
Joanne OattsNews Corporation is exploring various options to develop its paid for content strategy, following the introduction of The Times and News of the World paywalls.
Digital TV moves out of the living room
Joanne OattsViewers are converting more TV sets in their house to watch digital channels, according to the latest Ofcom Digital TV progress report.
Twitter signs up Rockstar Games and Xbox to Promoted Accounts
Joanne OattsTwitter has begun rolling out its Promoted Accounts product with Grand Theft Auto creators Rockstar Games and Microsoft’s Xbox among the first brands to sign up.
Social networking and VOD boost online spend
Joanne OattsAn increase in online video and social media advertising has boosted total online ad spend in the first half of 2010 to nearly £2bn.
Sony pulls out of 10:10 climate change campaign
Joanne OattsSony is pulling its support of the climate change campaign 10:10 after slamming the video that showed school children being blown up as “ill-conceived and tasteless”.
Twitter’s Dick Costolo replaces Evan Williams as CEO
Joanne OattsTwitter has appointed chief operating officer Dick Costolo as its chief executive, replacing Evan Williams.
IPC and Bauer sell more titles
Joanne OattsIPC Media has sold IT title Web User to Men’s Fitness publisher Dennis.
Aviva puts customers centre stage
Joanne OattsInsurance group Aviva is using images and footage of its customers and employees for its first global brand campaign.
Sky helps TV ads move into the third dimension
Joanne OattsSky launches the UK’s first 3D channel today (1 October). What does the third dimension offer to advertisers? “Seeing is believing.” That is what Sky wants us to feel about 3D. Live demonstrations in pubs, cinemas and in-store have been running throughout the summer and will be ramped over the autumn. Hilary Perchard, director of […]
Ofcom merger draws closer
Joanne OattsA potential merger of media regulator Ofcom with its postal counterpart has moved one step closer, after being mentioned in a leaked list of quangos under review.
Former P&G media head becomes chair of Miroma
Joanne OattsFormer head of global media at P&G, Bernhard Glock, has been named chairman of media barter company Miroma.