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Online advertising and personalisation trends

Online gets personal

Mindi Chahal

View the full-size infographic here. For brands toying with online personalisation strategies new research shows there’s an increased appetite for this content, however privacy concerns still exist.

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Cannes Lions 2014 – the Mockumentary

Samuel Joy

The Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]

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Amazon Fire 3D phone aims to quicken mobile sales

Seb Joseph

Amazon’s long-mooted entry into the smartphone arena aims to make it simpler to shop online with a “point and shop” option and a 3D display. But mobile experts are divided on whether the features are enough to convince shoppers to switch from rival phones and have a tangible impact on its ecommerce offering.

Kathy Savitt

Q&A Kathy Savitt, chief marketing officer at Yahoo


Mindi Chahal

Cannes 2014: Yahoo’s CMO, Kathy Savitt was handed the brief of firing up the company’s video and news offerings earlier this year. In an exclusive interview at Cannes Lions 2014, Marketing Week asks Yahoo’s CMO, Kathy Savitt about why video is a growth area for the business, its mobile-first approach and its brand perception in the UK.

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Targeting the baby boomers

Mindi Chahal

Research reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands?