Founded in 2013, ZhongAn has rapidly shaken up the insurance market in China, with radically unusual policies targeted at younger consumers.

One such policy covered people for self-inflicted alcohol poisoning if they got drunk while watching football during the 2014 World Cup. Another pays out for delayed flights while customers are still in the airport, sending them electronic vouchers so they can occupy their time by shopping.

The online-only brand, founded by Alibaba’s executive chairman Jack Ma, Tencent’s chairman Pony Ma and Ping An Insurance, already has over half a billion customers holding more than seven billion policies and is likely to opt for an initial public offering in mainland China this year.

In November 2016, ZhongAn launched its own internal incubator focusing on an ‘ABCD’ strategy of artificial intelligence, Blockchain, cloud computing, and data, aiming to develop new technologies for itself and its partners.