See pictures of the winners collecting their awards from host Claudia Winkleman at the glittering event at Grosvenor House in this gallery that captures the celebrations at the Marketing Week Engage Awards 2014 and includes shots of singer Ella Eyre.
In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Advertisement feature Let customers have their say and be transparent to build trust in online reviews, says Prelini Udayan-Chiechi, VP of marketing EMEA at Bazaarvoice.
Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne has been handed responsibility for its international business while ecommerce director Laura Wade-Gery adds oversight of the retailer’s UK stores as part of an exec restructure aimed at positioning M&S for the ‘future of retail’.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.