See pictures of all the winners at the Marketing Week Engage Awards 2014.
See pictures of the winners collecting their awards from host Claudia Winkleman at the glittering event at Grosvenor House in this gallery that captures the celebrations at the Marketing Week Engage Awards 2014 and includes shots of singer Ella Eyre.
In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Advertisement feature Let customers have their say and be transparent to build trust in online reviews, says Prelini Udayan-Chiechi, VP of marketing EMEA at Bazaarvoice.
Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne has been handed responsibility for its international business while ecommerce director Laura Wade-Gery adds oversight of the retailer’s UK stores as part of an exec restructure aimed at positioning M&S for the ‘future of retail’.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.