Lottery player numbers drop by 3 million over four years
Marketing WeekThe National Lottery has lost nearly 3 million players over the past four years as consumers desert the game in huge numbers, according to figures revealed by operator Camelot. The proportion of UK adults playing the Lottery has slipped from 75% in 2001/2 to 69% this year, according to Camelot’s Corporate Responsibility Report for 2006. […]