The Institute of Sales Promotion (ISP) has launched a campaign to save “buy one get one free” (bogof) offers and other promotions from the threat of European legislation. The ISP claims the European Commission is planning to outlaw some of the UK’s most popular promotion techniques, including “bogofs”, prize draws and other in-store promotions. Earlier […]
Levi’s is trying to win back teen appeal with an image makeover. But, faced with growing segmentation in the casualwear market, it must tread a fine line between anticipating trends and protecting its brand heritage.
The Advertising Standards Authority (ASA) has accused retail giant Comet of deliberately ignoring its complaints about a national press ad for SkyDigital boxes and dishes. The authority claims Comet failed to reply to a recorded delivery letter notifying it of a complaint by rival Dixons (DSG Retail), as well as two follow-up letters. It further […]
Littlewoods has appointed Barrington Lorains Johnson (BLJ) to its £5m advertising account amid speculation that it is to reduce its catalogue portfolio.
Frozen food retailer Iceland is launching what it claims is the world’s first free nationwide Internet shopping delivery service. The move comes as the chain reveals plans to expand its Extra convenience store trial. Iceland chief executive Malcolm Walker has attempted to differentiate the retailer from larger rivals by taking the lead on genetically modified […]
Mobile phone manufacturer Ericsson is launching a global trial of branded stores. The company is to replace its trial of co-branded outlets in the UK with the global theme, beginning in Sweden before November. The new strategy, which will include a UK store in the next two months, will be implemented in all Ericsson’s major […]
A ban on children’s ads will have a huge impact on point-of-purchase material, as it tries to promote brands in an interactive way and faces increased competition from other media.
Coupons have become a familiar sight on most major supermarket shelves. But while they allow retailers to cash in on consumers’ impulse buying, do they benefit brands in the long run?
The field marketing industry has branched out by offering door-to-door services to track down consumers. But it needs to formulate new codes of conduct.
Retailing may be in the throes of globalisation fever, but domestic glory is all too often elusive away from home. Brand values have to be communicated carefully, and stay relevant.
Strong brand names, good distribution and early trade promotion are driving newly-launched products ahead in the packages goods market.
Allied Carpets is to undergo major rebranding as part of desperate efforts to stave off a takeover of the struggling business. The retailer may review the agency arrangements for its &£7.5m account under new chief executive Geoff Brady, who has been brought in from Kingfisher-owned retailer Woolworths to turn round the beleaguered chain. Earlier this […]
Bartle Bogle Hegarty has gained a prized foothold on the Marks & Spencer advertising roster weeks before M&S will announce the appointment of the marketing director who will lead a major advertising review.
Bartle Bogle Hegarty has gained a prized foothold on the Marks & Spencer advertising roster weeks before M&S will announce the appointment of the marketing director who will lead a major advertising review.
Focus Do It All, the do-it-yourself retailer formed after Boots sold Do It All to the Focus Group last year, has replaced marketing director Jim Lowe with David Pearson of Northern Electric & Gas. Pearson joins the company following Lowe’s move to a new role as director of new business. Lowe will take charge of […]