War on the streets
Marketing WeekThe struggle between brand owners and retailers for control of consumer markets took a new twist last week when the High Court backed the sale of grey market imports into the UK.
The struggle between brand owners and retailers for control of consumer markets took a new twist last week when the High Court backed the sale of grey market imports into the UK.
Fragrance and cosmetics group Coty is to establish a new international mass market fragrance team in London headed by Coty worldwide marketer Mylena Pierremont. The news comes as Coty – whose brands include the Exclamation, L’Aimant and Adidas fragrances and Rimmel, Sensiq and Cutex make-up ranges – is tipped on Wall Street to buy all […]
The Pocket Phone Shop’s most senior marketer, Christine Shead, has left the company in the middle of an advertising agency pitch. Shead, who had been running the pitch with founder and managing director Simon Jordon, left with no job to go to after being with the company for nine months. She is believed to have […]
Too many UK marketers view the growth of the Internet with a sense of disbelief. Their reaction is understandable. The fact that only a handful of UK companies currently exploit the interactive medium for commercial purposes has created a degree of scepticism of the true value of the Net. And when comparing this domestic experience […]