Mark Ritson – Brand Strategy

Mark Ritson: Bereft of stars, Premier Foods’ plan will flop

Mark Ritson

Bad news for Paul Daniels. Britain’s favourite magician sliced off his ring finger last weekend with a circular saw in his back shed. Daniels had been putting the finishing touches to his props for his upcoming national tour. The better news is that his 26-date national tour, starting in Southsea on the 22nd February – […]

Mark Ritson: A new era – accessibility now trumps being premium

Mark Ritson

If you were ever in need of evidence of the fundamental ignorance of much of the business community, it was widely on display at the start of this month when Apple launched its new iPhone 4S. Usually awed critics suddenly started to mouth their concerns with reviews ranging from “lacklustre” and “under-whelming” to “a very […]

Mark Ritson: Arise archbishops of Cadbury and Yorkie

Mark Ritson

  One of the central tenets of marketing is always to expect competitors from unexpected places. But the likes of Cadbury, Nestle and Thorntons can rightfully rub their eyes in surprise this week because the Church of England is about to launch an Easter egg. The Church’s new brand extension will be called “The Real […]

Mark Ritson: Brands put the thrill-factor in bubbly

Mark Ritson

With Christmas just over a week away it’s time for any well-organised marketer to stop thinking about work and start thinking about the festive season ahead. And that means it’s time to talk champagne! The average British marketer will drink more than 84 bottles of the stuff over the Christmas and New Year holidays. OK, […]

Mark Ritson: World domination is in hands of China

Mark Ritson

  I’ve decamped to Melbourne, my second home, where I have been hanging out with the in-laws, avoiding the British winter and spending long, sun-filled days at the Australian Open. I couldn’t get tickets for the great Andy Murray disappointment but I was courtside for the women’s final between Kim Clijsters and Li Na on […]