The sun shone on AIM-listed shares again in August and companies used their strong valuations to raise money for acquisitions. August saw the continuation of clearly established themes that have driven the performance of the UK media sector so far this year: namely, the outperformance of smaller companies versus large and continued high levels of […]
Advertising remains a hugely important element of marketing, but brands need to engage in a personal dialogue with target consumers if they are to thrive, says Sue Farr On a recent visit to a client in Glasgow, I stumbled across an excellent live brand event that brought together two products in a hilarious manner. The […]
Ever since Heinz announced that it is suspending its consumer marketing, premature obituaries have been written about food advertising on television. Brand-building food communication has a future, but agencies and businesses need to be a litt
Advertising-funded TV programming offers marketers a unique way to convey brand values through content that the target market will actively seek out, says Mark White