Customer service no longer ends at the supermarket checkout – increasingly retailers are turning to customer magazines as a way of raising brand profile, boosting sales and drawing shoppers into the customer loyalty fold. By David Reed
I was reported in last week’s publication in saying that Camelot was not achieving its target. Can I clarify this – we are not privy to Camelot’s targets for how their business will build up in the early months. It is aiming to achieve a revenue of ú32bn over the seven-year life of their contract […]
Newspaper groups are renewing their pressure on the Government in a bid to relax barriers to greater press ownership of TV interests. Members of the British Media Interests Group meet on January 17 to finalise a second report to be presented to National Heritage Secretary Stephen Dorrell later this month. The report will address the […]
NatWest is testing electronic shopping kiosks in its branches as it considers introducing live video links in cash machines and home banking systems. Six multimedia videoconferencing kiosks will be installed in NatWest and Thomas Cook branches this week. The interactive touchscreen systems allow users to access videos and make live video links to operators. Users […]
IPC SouthBank division has promoted publisher Sandy Gale to publishing director of the Women’s General Interest Group. Gale will take responsibility for all the group titles following fellow publisher Jackie Newcombe’s move to the Women’s Weeklies Group last week. The group includes Woman and Home, Essentials, Family Circle, Living, Practical Parenting, and Our Baby. “It […]
Jeremy Sinclair
Speculation surrounds Maurice Saatchi’s future. But in the media coverage two issues of corporate concern have been largely overlooked.
Lancme is gambling ú500,000 of its advertising budget on the Nineties relaunch of a 25-year-old fragrance. O de Lancme was first launched in 1969 as the “light and fresh” fragrance for the Seventies.
Crispbread company Ryvita has appointed Collett Dickenson Pearce to give the brand broader appeal. The product, which is associated with slimming and has traditionally been aimed at young women, will now target a wider age range. The Ryvita brand will also be repositioned as a high-fibre addition to a healthy diet rather than as a […]
For the shopper tired of consumerism, an alternative way to share in the experience has come to light – buying into the shopping business. By Virginia Matthews Despite the annual spectacle of shopaholics queuing their lives away for the standard January sale “bargains” of remaindered china and discontinued TV sets, serious moves are afoot to […]
A US haircare range, which was originally developed for horses, is being prepared for a UK launch targeted at humans. Mane `n Tail shampoo and styling products will launch on the QVC satellite shopping channel by the end of January. Within four months, supermarkets and chemists are expected to stock the range, which includes a […]
The Scottish Amicable advertising account has moved from BMP DDB Needham to Lowe Howard-Spink. The account, worth ú900,000 last year, will be worth ú2m to LH-S. Leagas Delaney and DMB&B Financial also pitched. Hosta UK, the confectionery company, has appointed Butterfield Day Devito Hockney to handle its ú1m Mr.Tom chocolate bar account and a new […]
Charlotte Pinder, European marketing director of PepsiCo International is understood to be joining KFC as managing director. KFC has yet to offer Pinder the job officially. She is understood to have been inadvertently informed of KFC’s decision by a member of its personnel team who congratulated her on the appointment, unaware that Pinder had yet […]
The boom years are rooted firmly in the past, but marketers have several reasons to be optimistic about the future – pay increases have started to inflate again and predictions for rises are up on last year. Moreover, the department is growing
The publisher of Penthouse, Northern & Shell, is trying to boost the magazine’s circulation in a bid to protect a basement sales figure, on which its UK franchise may depend.