Month: February 1995

Transport Minister Steven Norris was widely criticised for calling public transport users `dreadful human beings’. But he was only saying what everybody else thinks

As the cola market becomes saturated, the war has moved to a new theatre: `alternative’ soft drink flavours. However, the public’s willingness to sample US products does not mean they will naturally like them.

Club 18-30 has called for the abolition of the Advertising Standards Authority in a heated reaction to the controversy surrounding its poster campaign by Saatchi & Saatchi. Club 18-30 managing director Jeremy Muller labels the ASA “toothless” and claims: “It has overstepped its powers by commenting prior to the official hearing.” The ASA is unperturbed. […]

Nipples on pages 1 and 3, a cheek on page 9, a garlic snog on 10 PLUS Pamela Anderson in all her glory on page 26. I never even got to the “Rude Awakening” feature – I was too exhausted. Gavin Caldwell Sales manager The Word

Saatchi & Saatchi plc has stepped up its legal battle with founders Maurice and Charles, one day after the company’s claim for an injunction was rejected by the London High Court.

Alban Communications, owner of poster specialist Concord, is considering setting up a specialist radio buying unit following its appointment of a business development director. Simon Halden, ex-sales and marketing director for Maiden Outdoor and Metro Traffic Control (the former traffic update service for commercial radio), has joined Alban with a brief to expand its activities […]

Scottish vitamin manufacturer du Natra is launching Daily Vits into major multiples across the UK this month, as it seeks a buyer for the brand. Its products have been test-marketed in Scotland over the past four months. The company has advertised the sale of the brands in Marketing Week. Du Natra director of marketing Paul […]

McVitie’s is hoping to boost its share of the ú480m countline biscuit sector by delisting some brands and spending ú12m on the remainder, which include Penguin, Hobnob Bars and United.

Britannia is recruiting three senior marketers following a shake-up in the marketing department. The group is integrating marketing for its life company and building society. The moves follow Mike Kirsch’s appointment as head of group marketing. PepsiCo has launched 7-Up Ice Cola into the Netherlands and is considering introducing the product in the UK. The […]

Classic FM succumbed to the romance of Valentine’s Day by posting just one copy of this 96-sheet ad in London’s Cromwell Road. The ad, which went up on Sunday night and came down again yesterday evening (Tuesday), was created by Bainsfair Sharkey Trott. Meanwhile, Classic will unveil a surprise for music lovers when the national […]

In the week that a whinging Brit finally made it into space complaining of cold hands, it sems appropriate to note that the NASA space programme gave the world more than just Teflon technology. It also brought Space Food. On the NASA menu since Neil Armstrong took one small step for mankind in 1969, it […]

A huge telemarketing operation, promotions and ads seem to be paying off for BSkyB.

While the latest figures for speech radio are encouraging, it remains to be seen whether new stations will expand the market or simply compete for share.

Retail giant Kingfisher is to appoint a director for high-street operations to its main board, following a purge of senior directors this week. The new director will be responsible for Woolworths and Superdrug, Kingfisher’s high-street chains. Kingfisher says it has no timetable for the appointment as it is concentrating on its finals due out on […]

German drug giant Boehringer has launched a drug-test kit in the UK, which it is trying to make available over the counter. The kit, called Frontline, tests urine samples for traces of opiates, cocaine and cannabis. The products target people without medical training such as police, customs and immigration officers. A UK spokeswoman for Mannheim-based […]