Sock Shop is being relaunched with a new logo, redesigned packaging and fresh focus on specialist hosiery and socks. Fourteen months after entrepreneur Stephen Hinchliffe’s group Facia bought Sock Shop’s 87 outlets, its management has decided the chain needs an image lift. Sock Shop marketing director Dominic Ebery claims the relaunch will start in the […]
In reference to your article “CU gets hot response to ITV branding” (MW September 22), it’s good to see some recognition of the contribution that TV sponsorship can make when properly exploited. I must correct you, however, for stating that this is the first time a response number has been included on-air as part of […]
Sainsbury’s Economy range heralds a shift away from quality, towards Tesco’s old ‘pile it high, sell it cheap philosophy’, reckons Stephan Buck
Rocked by a spate of top-level marketing departures and bad press, Eurotunnel has struggled in its first year. But the underlying problem is the massive debt from construction. Is there any light at the end of the tunnel, or is the only answe