Direct marketing agency Sutch Webster WMGO Direct has been acquired by The Haygarth Group for 65,000 and will be merged into its existing below-the-line agency, The Target Practice. Haygarth also owns sales promotion consultancy BLP (MW last week). In the past five months, Sutch Webster has lost the 5m RAC business and the 3m Mercury […]
Allied Domecq Inns is launching an interactive entertainment network involving a fantasy football game sponsored by Carlsberg lager. The game, Fantasy Park, has been developed by interactive media agency CHBi. It enables customers to play fantasy football using a touchscreen linked to an interactive network, initially involving ten pubs connected via ISDN lines. Players use […]
Orange’s advertising has provoked responses that range from “confusing and pretentious” on the one hand to “intrusive and powerful” on the other. But the key question is: does it get the message across? Most people were intrigued but bemused by the company’s launch campaign. Orange’s parent group, Hutchison Telecom, claimed this advertising, devised by WCRS, […]
Mars’ Pedigree Petfood’s marketing director Roberto Cortese is leaving this Friday to take up a senior post at Campbell’s. Cortese will join Campbell’s on November 1 as vice president for sales and marketing at its Delacre premium biscuits division. In his new role he will be based in Brussels and report to Delacre president Alan […]
The Tories stand accused of blocking a report into obesity. As with smokers, fat people could now lose their rights.
Asda is searching for a new marketing director to take over from chief executive Archie Norman, who installed himself in the top marketing position after the previous marketing director Michael Fleming quit (MW August 21). When Norman assumed control, Asda denied it would seek another marketing director. But it has confirmed to sources that it […]
Publishing giant Random House is appointing its first international marketing director to co-ordinate marketing overseas. The company has hired Dorling Kindersley’s head of marketing, Rosamund Wesson, as international marketing director. Wesson’s role will be to work with marketing departments in associated Random House companies in the US, Australia, South Africa and New Zealand and link […]
Healthcare agency Bates HealthCom has been awarded the 2m Savlon account from Zyma Healthcare. HealthCom won the account from one of the company’s two incumbent agencies, Mellors Reay & Partners. The other, Bartle Bogle Hegarty, did not pitch for the business. As well as Savlon, HealthCom will handle a series of planned launches from Zyma, […]
British Airways is understood to be considering a new corporate identity and livery, and design consultancy Newell & Sorrell is tipped to handle the multimillion pound task. The move comes amid growing concerns within the airline’s marketing department that its network of regional alliances is threatening the core identity. However, the design company will first […]
I refer to the article “Pack Knacks” (MW September 22). There are enough constraints and limitations put on designers in an attempt to bring them to heel, so why do design companies shoot themselves in the foot with a 13-point, uncreative plan? It’s the old chestnut: if you can develop the formula you will deliver […]
The Royal Bank of Scotland has abolished the position of director retail marketing, divided the responsibilities of the post and appointed a new director. The position had been held by Stan Comber since 1993, but he has retired early. His responsibilities have been taken over by former boss, Frank Kirwan, director retail banking. Stuart Sinclair […]
Eagle Star has appointed Prudential’s Mark Goodman to the senior position of international business development manager for its international life division. At Prudential, Goodman was life and investment director for its financial services division. Prior to that he was investment marketing manager at Eagle Star. Meanwhile, Prudential has confirmed Dominic Owens as head of advertising […]
With no advertising and no extra subscription fees, what are BSkyB and Disney getting out of the new channel?
D’Arcy Masius Benton & Bowles North America, hit by Kraft Food’s decision last month to dispose of its bakery interests, has this week left the company’s creative roster after 66 years.
David Benady may or may not be right about the economic costs/benefits of Tesco’s Clubcard in “Is Tesco’s trump card a long-term loser?” (MW September 29). However, Benady has completely missed the point in his assessment of the value of large quantities of data. This information is not collected to perpetuate the broad and arbitrary […]