It was the day of the pitch for the Yorkshire Bank advertising account when David Gibson, the bank’s communications manager, had to dash out early because his home had been burgled. To David’s horror he discovered the thieves had cleaned out his Leeds home, not forgetting to swipe videos made by agency hopefuls Banks Hoggins […]
I read with interest Rod Peel’s prescription for a power industry consumer strategy in his piece The Mains Attraction (MW December 8). Apparently, “it will be about brand positioning, market segmentation, delivery of a promise, creation of tariffs and quality of customer service following (sic) through”. In other words, success will be based on marketing […]
CDP has won the Yorkshire Bank account after a three-way pitch against Banks Hoggins O’Shea and J Walter Thompson (Manchester). A campaign, worth up to 2m, will break at the end of February and is expected to consist of TV and press ads and mailings. The first bursts will focus on the bank’s Flexible Payment […]