Alan Mitchell in “Devising a brand new experience” (MW January 19) was lost for a word to describe the full breadth of elements that combine to make or break a brand. Let me help him out. The beast which still does not have a proper name is called reputation. It may not be a new […]
New Zealand Tourist Board is axing Saatchi & Saatchi and handing its 1m account to Mustoe Merriman Herring Levy. The agency will help devise a campaign to attract younger travellers to go down under.
An Irish crisp manufacturer is launching a gourmet potato chip brand in the UK, despite running into legal trouble over the brand name with American company Kettle Foods. The new Swift & Swift chips will appear in selected independent stores within the next three to four days, and are due to be stocked by two […]
Unilever subsidiary Birds Eye Wall’s is moving its general marketing manager Alan Martin to a new international post in Germany. Martin, who was in charge of the impulse ice cream sector in the UK, including brands such as Cornetto and Solero, is moving within Unilever to Langnese-Iglo, a sister company, in Hamburg to be an […]
Granada will slash marketing budgets and drop advertising agencies as it recoups money following its successful 3.9bn takeover of the Forte Group. The television and leisure group plans to recoup up to 2.1bn through disposal of Forte brands. These include: the upmarket hotel brand Meridien; its Exclusive chain; its 68 per cent stake in The […]
Coca-Cola marketing director George Bradt has been promoted to vice president of Coke in Japan. The move is seen as a reward for his efforts in Coke’s battle with own-label colas. Bradt will take a strategic role at Coke in Japan , and will be responsible for increasing the company’s consumer understanding across all its […]
KP Snacks wanted to rejuvenate advertising for Hula Hoops, by restoring its appeal to the core market. Group research highlighted the importance of its shape – so how could the ads exploit it? Martin Glenn of Walkers reviews the new campaign
A topical debate on TV and sports events saw heated argument for and against Sky’s strategy on rights.
As we provided the Outdoor Watch (MW December 15) on the emergence of the new ambient media sector, Concord would like to reply to the letter from the two airship promotions operators (MW January 5). The authors share our view of the huge potential of ambient media (that is, non-traditional out-of-home opportunities beyond conventional roadside […]
The Diary was shocked to hear of Michael Biden’s imminent departure from BT. The marketing director of its personal communications division is leaving after just 18 months. Sadly poor Michael can’t even look to his last employer – Interactive Telephone Services where he was chief executive – for a crumb of comfort. Since December, the […]
With Tesco ruling the mainland, Sainsbury’s is moving into Northern Ireland to regain share. But Tesco is hot on its heels. Philip Wisson is an independent consultant.
Top European marketing executives storm out as games giant merges Euro operations and axes staff
The fortunes of the Prudential seemed to have turned the corner recently but beneath the surface a different story emerges, especially in the marketing department.
Barnardo’s first head of marketing is leaving the charity after only a year. Caroline Andrewartha, who does not have a new job to go to, is quitting at the same time as head of communications Alan Booth leaves to become head of public affairs
Four media agencies are pitching for ITV’s 5m media buying business this week after the account was turned down by Motive last week. M&C Saatchi, which won the creative business (MW last week), is in talks with incumbent MediaCom, CIA Medianetwork, The Network, and Optimedia, which handles M&C’s BA media account. Motive, which pitched with […]