The CIA Group of media buying companies has been hit by its fourth high-level departure in less than a month. Julian Neuburger, chief executive of CIA joint venture Media Solutions, is leaving the company to join J Walter Thompson Brazil as media vice-president. Media Solutions is a joint venture between CIA and GGT. Neuburger will […]
Chunnel operator intensifies battle for passengers with new pricing structure and a loyalty scheme
Bass Brewers is seeking to rejuvenate its Draught Bass brand with the launch of a bottled version of the drink. The surprise move follows Whitbread’s recent decision to axe its bottled version of Boddington’s, called Boddington’s Export, because of poor sales (MW May 24). Bass refuses to comment on the launch, but sources say it […]
Influencing purchase of expensive goods is not easy, but a well thought out display can be effective.
Dutch publisher VNU is closing down BusinessAge, bought a year ago from Sunday Business editor Tom Rubython. The title, along with Personal Computer Magazine, is to shut from June. VNU managing director Ruud Bakker says BusinessAge has not met circulation targets. Rubython launched the A4 glossy in 1991 as Management Week, but it folded in […]
John Major’s attack on the European Union may appease right-wingers in his party, but is very bad news for British industry, says George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon
Point-of purchase displays have to reflect a global image, yet be adaptable enough to work in markets around the world. Researching climatic, cultural and retailing differences is vital.
CompuServe UK is relaunching with a faster Internet service to challenge rival America Online. America Online launched in the UK two months ago. The service, which claims 100,000 members already, is faster than CompuServe. America Online is now twice as big as CompuServe across the world. The company has briefed direct marketing agency Brann to […]
ITV is planning to drop Man O Man, its new Saturday night replacement for Blind Date, because of poor ratings. The show, in which an audience of women choose partners from a line-up of men, will not be recommissioned. It began on May 4 but achieved a rating of only 6.7 million adults for its […]
Polaroid discovered that sales growth was being stunted by its stuffy and irrelevant image, and briefed Bartle Bogle Hegarty to devise a 20m pan-European push. Could it rejuvenate the brand? Plus David Willing of Guild reviews the strategy
Dutch publisher VNU is closing down BusinessAge, bought a year ago from Sunday Business editor Tom Rubython. The title, along with Personal Computer Magazine, is to shut from June. VNU managing director Ruud Bakker says BusinessAge has not met circulation targets. Rubython launched the A4 glossy in 1991 as Management Week, but it folded in […]
CompuServe UK is relaunching with a faster Internet service to challenge rival America Online. America Online launched in the UK two months ago. The service, which claims 100,000 members already, is faster than CompuServe. America Online is now twice as big as CompuServe across the world. The company has briefed direct marketing agency Brann to […]
ITV is planning to drop Man O Man, its new Saturday night replacement for Blind Date, because of poor ratings. The show, in which an audience of women choose partners from a line-up of men, will not be recommissioned. It began on May 4 but achieved a rating of only 6.7 million adults for its […]
Media companies could lose up to 250m worth of revenue over the next five years as banks and building societies move their spend below the line. The prediction is based on research conducted by strategic consultants The Coba Group among 35 of the UK’s leading banks, building societies and insurance companies. Their findings reveal that […]
Peugeot is returning with a new execution in the ‘Thelma and Louise’, or rather Emma and Rosie, campaign for its revamped 106 range. The new ad, through EURO RSCG Wnek Gosper, takes the duo to Australia. The estimated 5m TV, press and poster campaign focuses on the exterior refinements of the car and its added […]