Littlewoods Leisure is looking into a television game show based on the pools, and is understood to be in talks with ITV companies to find a buyer for the project. The move is a further twist in the war between the traditional betting industry and the National Lottery. It is understood that other betting companies […]
Laser Sales has increased the stakes in its dispute with CIA Medianetwork over alleged overdealing, by passing responsibility for the affair to the legal departments of its client broadcasters. Laser sells airtime on behalf of its sister companies, Granada and LWT, as well as for the Yorkshire Tyne-Tees and Border outfits. The move reduces the […]
The ITC’s proposals in its review of the sponsorship code will involve further liberalisation of the present system, and they are likely to particularly benefit satellite and cable channels as the digital TV revolution nears.
The Dixons Group, which includes Currys, PC World and The Link stores, is slashing the number of Internet packages it offers through its 800 stores. Dixons says it is reviewing its partnership with CompuServe, the UK’s leading content provider, as its primary online service while others, such as America Online, UK Online and NetCom, will […]
Jacob’s Bakery, part of the French food giant Danone, is losing two marketing staff, including the general manager of one of its three business units, Chris Clemmow. Clemmow heads the unit responsible for plain and savoury biscuits at the 230m a year turnover company and is also responsible for marketing. He is leaving to become […]
Samsung is attempting to raise its profile with a 2m press campaign in the run-up to Christmas. The ads will promote the latest models of the Korean electronics company’s microwaves, widescreen TVs, camcorders and hi-fis. The consumer ads will be produced by Saatchi & Saatchi, while Leopard will take responsibility for the trade ad campaign. […]
I’m afraid I find the tawdry ongoing slagging match of who claims the credit for “You’ve been Tango’d” all too typical of marketing and marketing people nowadays (Letters MW September 20 and 27). Sad people, with fragile egos, laying claim to any scraps of insignificant fame. It’s people like you who give marketing a bad […]
Oil giants BP and Mobil are understood to be looking for an agency for their lubricants brands which include Duckhams, BP Oil, and Mobil 1 Oil. Earlier this year, Mobil and BP announced a joint venture in which all Mobil stations would be rebranded BP over the next 12 months. However, the Mobil oil brand […]
Rumours about the death of the Andrex Labrador puppy, 24 this year, are greatly exaggerated. It’s not dead at all, merely in suspended animation. But, oh dear, what a kerfuffle that clinical condition is causing. The puppy’s owner, Kimberly-Clark, insists (rather like Boris Yeltsin’s medical advisors) it’s no more than a temporary indisposition: the capering […]
Lowe Direct has won the through-the-line advertising account to launch the joint News Internat ional and BT Internet service, Springboard. The campaign, believed to be worth 3m, aims to convert 100,000 subscribers within 18 months and to reach a third of UK homes by the end of the century. The 50/50 joint venture launches in […]
Chat show host Jonathan Ross stars in the first of a series of new tele-vision commercials, through Rainey Kelly Campbell Roalfe, for Miller Pilsner. The campaign is a continuation of the Miller Time series of commercials featuring a US-style chat show format with host Johnny Miller and big name guests such as Ross, Patsy Kensit […]
George Pitcher in his piece “One2One to face UK regulation with US-style marketing plans” (MW September 27) sadly got some of his facts wrong and therefore his key conclusions. A new network launching tomorrow clearly cannot simply launch nationally. None of the current players did. It costs billions to build all the sites and takes […]
Microsoft and about 40 other manufacturers are to launch a palm-top computer as a challenge to Psion’s dominance in Europe. The new machines will use an adapted Windows format called Windows CE. Microsoft claims the new palm-top screens will resemble existing PC screens and will be easier for PC owners to use. Because both the […]
Advertisers are in the dark over the positioning of Channel 5. Sceptics question whether it can deliver on its early promises and how it will fare in a market made more competitive by the launch of digital TV. Nevertheless, the channel will be
Oracle, the US computer services company, has drawn up a shortlist of five agencies to pitch for its pan-European corporate business, understood to be worth about 5m. The company is in discussions with Publicis, Saatchi & Saatchi, Delaney Fletcher Bozell, McCann-Erickson and one other agency for the work. It is thought the campaign will include […]