Oracle, the US computer services company, has drawn up a shortlist of five agencies to pitch for its pan-European corporate business, understood to be worth about 5m. The company is in discussions with Publicis, Saatchi & Saatchi, Delaney Fletcher Bozell, McCann-Erickson and one other agency for the work. It is thought the campaign will include […]
Wenche Marshall Foster, chairwoman and chief executive of Perrier Vittel UK and probably the best known figure in her industry, is leaving the company in December. Marshall Foster has been with Perrier for almost 25 years and is not thought to be looking for a permanent job. She joined in the early Seventies, when Perrier […]
Ogilvy & Mather has picked up the 50m worldwide account for Lotus Development Corporation, the software company owned by IBM.
Asda has created the post of new product development director and appointed former Allied Carpets marketing director Justin King to the position. King will be responsible for developing the chain’s own-label range Asda Brand, and will take charge of the chain’s plan to increase own-label penetration from 34 per cent to 50 per cent. He […]
I would like to take issue with Matthew Hooper of Interfocus over his comments in your report “The prize is right” (MW September 6). He claims the work for BP preceding his efforts was “not particularly successful and had become wallpaper”. This is grossly unfair on the client team and the agency, of which I […]
Supermarket multiples have built their share of the toiletries market, but chemist chains still remain a powerful force. By Carol Fellowes. Carol Fellowes is commercial director at TN AGB Superpanel
Virgin Radio is planning to install loud-speakers broadcasting its station in London cabs during the next phase of its sampling campaign. It has also has stepped up its assault on Capital Radio by trying to hijack its liveried cabs. The speakers, which will be connected to cab radios tuned to Virgin 1215 and can be […]
Maiden Outdoor has recorded a 77 per cent increase in turnover and 58 per cent increase in operating profits, during its first six months as a public company. Turnover increased from 14.5m in the first half of 1995 to 25.7m in the same period this year. It was boosted by the acquisition of British Transport […]
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Supermarket chains introduced sub-brands in the early Nineties to take on big brands. But improved own-label products and over-stretched lines have led observers to question their long-term future.
Samsung is attempting to raise its profile with a 2m press campaign in the run-up to Christmas. The ads will promote the latest models of the Korean electronics company’s microwaves, widescreen TVs, camcorders and hi-fis. The consumer ads will be produced by Saatchi & Saatchi, while Leopard will take responsibility for the trade ad campaign. […]
It’s always tempting to refer to management ructions at media groups as “flutterings in the dovecoats” and to the individuals as “luvvies”, particularly if, like Chrysalis’s erstwhile non-executive director Sir David Puttnam, they have beards. Trevor Nunn, heir apparent to the artistic directorship of the Royal National Theatre, has hit back in that fearsomely radical […]
Oil giants BP and Mobil are understood to be looking for an agency for their lubricants brands which include Duckhams, BP Oil, and Mobil 1 Oil. Earlier this year, Mobil and BP announced a joint venture in which all Mobil stations would be rebranded BP over the next 12 months. However, the Mobil oil brand […]
Publicis has hung on to the 6m UK advertising account for the global payment system Mastercard. According to sources close to the pitch, Mastercard was near to awarding the account to Ammirati Puris Lintas after it pitched against Publicis, EURO RSCG Wnek Gosper and D’Arcy Masius Benton & Bowles last week. It presented the results […]
The National Australian Bank Corp, owner of three UK bank brands, is to centralise its three media buying and planning accounts, worth 6m. The centralisation covers media for the Yorkshire Bank, Clydesdale Bank and the Northern Bank in Northern Ireland. The NABC’s fourth brand, National Irish Bank in the Republic of Ireland, may also be […]