Month: October 1996

Vobis signs deal with Tandy in fresh assault on UK market

Marketing Week

Europe’s largest computer manufacturer, Vobis, has signed an agreement with Tandy in a third attempt to break into the UK market. The deal means that Tandy will stock Vobis personal computers and peripherals in its 348 outlets nationwide. The German manufacturer will spend about 3m on an advertising campaign before Christmas to get its brand […]

‘Pantsdown’ Paddy joins Playboy jolly

Marketing Week

It was a star-studded, glittering occasion in the heart of London’s glamorous Mayfair last week when Playboy TV relaunched itself as “sexier and sassier” than ever before. In other words, it is going downmarket, having failed to find an audience for its previous glossy US-style approach. A bevy of the new Playboy beauties were on […]