Vobis signs deal with Tandy in fresh assault on UK market
Marketing WeekEurope’s largest computer manufacturer, Vobis, has signed an agreement with Tandy in a third attempt to break into the UK market. The deal means that Tandy will stock Vobis personal computers and peripherals in its 348 outlets nationwide. The German manufacturer will spend about 3m on an advertising campaign before Christmas to get its brand […]