Businessmen lap up the good life
Marketing WeekBusinessmen, bastions of respectability at one time, are now more likely to be found in a lap-dancing club than the rotary club
Businessmen, bastions of respectability at one time, are now more likely to be found in a lap-dancing club than the rotary club
Chris Meredith, one of the key marketers behind Martini’s “beautiful people” campaign, has been appointed director of marketing at wine and spirits distributor First Drinks Brands. Meredith, marketing controller for Westbay Distributors, replaces Derek Stothard, who is leaving to join a management consultancy in Cincinnati. He joins First Drinks Brands in the midst of an […]
I have been saddened to read of the High Court appearances you have had to endure as a result of exposing the Camelot “fat cats”. They obviously felt that they had something to hide, seeing as they had to resort to the law to find out who spilled the beans. The biggest shame of all […]
Banks’ targeting of young people betrays a fundamental misunderstanding of their attitudes to money. Adopting a more positive approach would be a change for the better. Nigel Morris is a director at Full Circle and marketing director of BBJ Me
Demon Internet, like the Internet itself, has a long way to go before hitting the heights of communication, if a recent fax is anything to go by. The Internet access provider sent Marketing Week a press release to confirm the sudden departure of its marketing director Samantha Smith, which quoted the company’s managing director Cliff […]
The Data Protection Registrar has dropped its investigation into Tesco’s use of “host mailings” to members of its Clubcard loyalty scheme. The DPR also says it is satisfied Tesco is not passing on data about Clubcard members to Tesco Personal Finance, its joint financial venture with the Royal Bank of Scotland. Three weeks ago a […]
Media owners are focusing on commercial spin-offs of their brands to combat audience and advertising revenue declines, says Sean Brierley
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Boots is launching a loyalty programme to ward off its competitors, but the high threshold for winning points may do little to attract customers. Helen Sage investigates what is widely viewed as a defensive ploy
The cable industry has made errors, as Telewest’s bad week illustrates, but things may really be about to change, says Nick Higham. Nick Higham is BBC Televsion’s media correspondent.
Premier League sponsor Bass is locked in a multimillion pound exclusivity battle with brewing rivals Scottish Courage and Carlsberg-Tetley. Bass wants to replace the Premier League badge, which appears on the left-hand sleeve of all Premier League player’s shirts, with a badge bearing its Carling lager brand. It has a 36m four-year sponsorship contract with […]
In an unprecedented move, the High Court has granted Direct Line an injunction against the ASA
More than 60 per cent of companies don’t evaluate the results of their corporate hospitality Why not? And are they wasting their money?
In 1989 this column saw only trouble ahead for Addison. WPP’s buyout of the company makes George Pitcher eat his words. George Pitcher is chief executive of issue management consultancy Luther Pendragon
MTV’s move towards greater regionality aims to make it more flexible and competitive.