Goldfish card heads for lucrative waters
Marketing WeekWith a non-aspirational reward scheme, British Gas’ Goldfish card is positioning itself for mass-market appeal.
With a non-aspirational reward scheme, British Gas’ Goldfish card is positioning itself for mass-market appeal.
Iain Murray’s think-piece “Marketing needs a bit of vetting” (MW September 4) has left me barking mad. As a fun-loving, loyal dalmation I share my life and home with a devoted family. I, too, receive Christmas cards, birthday presents, as well as the occasional postcard from my owners while I am at my exclusive canine […]
Margaret Beckett’s decision to block the Carlsberg-Tetley/Bass merger has forced C-T into a far-reaching review of its operation. But signs are that the company is already in trouble, with Whitbread pushing it into fourth place. Can the compan
Better understanding of all marketing and advertising media is essential if advertisers are to reap long-term rewards from investment and build business on rock rather than sand, says Andrew Sharp. Andrew Sharp is marketing and communications
Recent research indicates that regional press is experiencing a revival as advertisers rediscover the power of local marketing.
The Body Shop is axing its UK marketing operation, which has resulted in the departure of Nina Custerson, the head of UK marketing. She leaves without a job to go to. Marketing is now being centralised under director of communications Marina Galanti, who joined in April from Benetton. Future campaigns will be handled by the […]
Business has woken up to the value of students. As a result, student publications have had a facelift.
Agfa-Gevaert, the electronic imaging giant, is reviewing its 9m worldwide ad account held by McCann-Erickson. The company has spoken to about 25 agencies in both the UK and the US about the through-the-line creative account for its products, which include copiers and scanners. The account excludes Agfa’s photographic arm, which will continue to be handled […]
It would be no surprise to find financial services, telecoms and utilities topping the wish-list of most thrusting young brand managers as the most desirable sectors to work in. For a start, they pay better. An experienced marketing director in telecoms or financial services can command a salary of over 120,000 a year. The equivalent […]
McDonald’s and EMI are about to launch a new pop group based on an advertisement the fast-food chain screened earlier this year. The boy and girl duo, called Gazebo, will sing a reggae version of the classic Singing in the Rain. The impetus for the single was a Leo Burnett ad in May, which is […]
Promotions are no longer simply short-term initiatives to lift sales – they are increasingly being used to reinforce brand values. But with only a few seconds to capture the public’s interest, they must communicate the offer clearly, concisely
The Body Shop is axing its UK marketing operation, which has resulted in the departure of Nina Custerson, the head of UK marketing. She leaves without a job to go to. Marketing is now being centralised under director of communications Marina Galanti, who joined in April from Benetton. Future campaigns will be handled by the […]
Outdoor contractors Mills & Allen and TDI this week unveiled separate drives to win new business from leading retailers and expand the outdoor market to the UK’s motorways.
AG Stanley, which runs the Homestyle and Fads DIY chains, has lost marketing and merchandising dir ector Ian Filby a week after the company was sold by Boots. Filby has left AG Stanley, though he is still officially working for Boots. Last week, the loss-making home decorating concern was sold to private venture-capital group Alchemy […]
The recent article regarding the relationship between Halifax and Mencap has brought to the fore a number of issues that are the result of what Paul Agaard rightly describes as “a very bad example of a partnership”. There is more to modern cause marketing than creating the perception of integrity. Unless the fundamental principles of […]