Sony PlayStation launches its latest advertising campaign this week. The company claims it is the first time the computer games industry has produced a commercial that does not feature excerpts from a game in action. The ad focuses on the symbols on a PlayStation console – a triangle, cross, square and circle – and suggests […]
In reference to your article “Upwardly Mobile” profiling Simon Esberger (MW September 11), we would like to respond as the remaining members of his direct management team (ex-Mercury Com- munications). Despite your descriptions of him, clearly based on one or two disgruntled ex-employees, we found his management style to be balanced and fair while his […]
Richard Branson’s Virgin Bride store is to become a one-stop shop for weddings a year after it started selling wedding dresses. The move follows the appointment of an events co-ordinator, Debbie Dwek. She will head a new division which will enable couples to order everything including the venue, flowers, wedding list services and even the […]
George Pitcher is chief executive of issue management consultancy Luther Pendragon
Supermarket chain to offer pre-paid phone cards which are claimed to substantially undercut BT
Sony PlayStation launches its latest advertising campaign this week. The company claims it is the first time the computer games industry has produced a commercial that does not feature excerpts from a game in action. The ad focuses on the symbols on a PlayStation console – a triangle, cross, square and circle – and suggests […]
Online agency Webmedia has poached Peter Beech from ad agency Leo Burnett to become its new managing director. The appointment follows a top management restructure and demerger of the company, which has seen Webmedia’s long-standing managing director Steve Bowbrick become chief executive and chairman of the 37-strong agency. Last month, the company announced that its […]
To many people, Mark McCormack – the founder and principal owner of IMG – is sports management and sponsorship. Since the Cleveland lawyer first signed up champion golfer Arnold Palmer in 1960, no one has come close to his finesse or grasp of the business. But change is in the air. Would-be competition has emerged […]
Travelocity, the US’s leading Web-based online retailer of travel services, is targeting UK travellers with the launch of a British version of its service on Friday (September 19). The UK service, which can be accessed through Travelocity’s main US site (www.travelocity.com), will allow consumers to make flight, car hire and hotel reservations. The booking service […]
Mars Confectionery is in talks with a raft of third-parties over a deal to franchise branded cakes, desserts and biscuits. Mars marketing director Angus Porter admits he is following the lead of rival confectionery company Cadbury, which has licensing deals with Ranks Hovis McDougall (RHM) for ambient cakes, RHM Frozen for frozen cakes, Premier Beverages […]
O&M’s response to losing some of its Ford business has been to copy the car maker’s management structure.
How do clients choose a sales promotion agency? David Reed reveals the findings of exclusive MW/SPCA research.
In March 1998, Marketing Week will be 20-years-old – and to mark the occasion we are launching a unique awards scheme. The Marketing Week 20th Birthday Honours will celebrate personalities, products and companies which have achieved out standing performance over the years. As a first step, readers are invited to submit nominations for all 26 […]
Consumers will soon be able to experience the smell of toiletries, food and even car-seat leather through point-of-purchase kiosks. German company Aerome will introduce the interactive kiosk to the UK at an industry seminar today. The kiosks contain cartridges of synthetic scent which squirts out in fine jets when activated by touchscreen sensors. Aerome claims […]
Relationship marketing is all the rage at the moment and, rather like reflexology and aromatherapy, is something that I am very interested in and want to learn more about. Imagine, then, how pleased I was to receive details of a two-day conference on relationship marketing for financial services – all the more so as this […]