Since the mid-Eighties, trends in the exhibition industry have fluctuated, partly due to the vagaries of the economy which influenced marketing budgets, but also due to the technical developments in stand construction. The economic boom ten years ago resulted in increased investment in custom-built stands – companies could afford to throw money at elaborate designs […]
As the negotiator of Heineken’s so called 1m ITV rugby sponsorship deal, I was entirely underwhelmed by CIA Media Vision’s less than amazing revelations revealed exclusively in Marketing Week (February 5). Apparently sports fans viewing is higher during games than prior to kick off, at half time or after the final whistle. And I always […]
Website operators are hard at work, ensuring that British Web surfers don’t miss out on their holidays. This week new media agency CHBi announced it has been appointed by the UK subsidiary of hotel chain Best Western to develop a UK site aimed at promoting its chain of 220 UK hotels. The site will complement […]
Dedicated sports newspaper Sports First has announced it will launch on March 15, with an initial print run of 250,000 and a cover price of 50p. The broadsheet newspaper, published by Parliamentary Communications, is expected to have two sections totalling 48 pages and included 16 pages of colour. Initially, the newspaper will be published on […]
Big Issue advertising and marketing director Dermot McPartland is quitting the magazine to pursue other interests. McPartland, who will leave on March 8 and then plans to travel, will oversee the appointment of a successor. He joined the Big Issue nearly six years ago, soon after its launch. “I feel my job is done. When […]
And so the rationalisation of the British retail market rolls on. Hard on the heels of Great Universal Stores’ 1.7bn hostile takeover bid for catalogue retailer Argos comes the altogether friendlier proposal from Somerfield to throw a line to struggling Kwik Save with a 1.26bn all-paper merger – though those of us who are less […]
Carlsberg-Tetley is taking on premium lagers Stella Artois, Kronenbourg and Heineken Export with a 10m marketing drive focused on its Carlsberg Export brand. The move is thought to be inspired by C-T’s Danish owner Carlsberg, which has used its influence since it took control of the brewer last year to push the C-T brands. The […]
The Sun is to launch its first brand advertising campaign in preparation for extending the country’s biggest daily newspaper title into other products and services. “The Sun will get involved in relevant, appropriate brand extensions primarily to further the brand, but they will be successful businesses in their own right,” says News Group Newspapers marketing […]
Paul Woolfenden, promotions director at the Telegraph Group, is to join Express Newspapers as marketing director. He replaces Justin Jameson, who returns to a career in consultancy, and will report to Express Newspapers managing director Nicholas Rudd-Jones. He will be responsible for marketing The Express, The Express on Sunday and the Daily Star. Rudd-Jones says: […]
Hip and trendy shirt maker Ben Sherman likes to do things differently.
Courier company DHL Worldwide Express is reviewing its pan-European creative account, worth more than 25m, out of Hamburg-based Scholz & Friends. Marketing communications managers from the UK, France, Germany and Italy will nominate agencies with pan-European capabilities to make up a shortlist of five. DHL International (UK) marketing communications manager Mike Bull says he will […]
The Fashion Cafe London has poached Disneyland Paris’ head of marketing Elizabeth Harraway to become its vice president sales and marketing. Harraway, who has been with Disney for seven years, will join the company in March in the newly-created post. The Fashion Cafe opened in August 1996 in Coventry Street in the West End, and […]
Instead, the cup-shaped sanpro product, has delayed its UK launch indefinitely owing to underfunding and problems with product disposal. The internally-worn product, which allows women to have sex during their period with greater ease , is widely available in the US through major retailers such as Wal-Mart. It was due to launch in the UK […]
The Daily Mail’s most expensive promotion to date, which gives readers a free video and the chance to collect a series about Diana, Princess of Wales, has pushed the newspaper’s Saturday sales above 3 million. It is understood that circulation on Saturdays was averaging around 2.8 million before the start of the promotion on January […]
Paul Woolfenden has been poached by Express Newspapers to be its new marketing director. He takes charge of the The Express, Express on Sunday and the runt of the litter, the Daily Star, as soon as his former employer, the Telegraph Group, agrees on a starting date. Woolfenden, currently promotions director at The Telegraph, is […]