Eurostar is losing 180m a year on its London to Paris, and Brussels, services. Passenger numbers are 40 per cent (about 3.5 million people) short on targets set by parent London & Continental Railways (LCR). And even the most optimistic assessment says it will not break even until 2001 – two years after it was […]
Television is my first choice medium by a long way. As with most of us, the small screen has captured many enduring moments for me: the moon landing, the space shuttle disaster, Fawlty Towers, beating Holland 4-1 in Euro 96, the funeral of Princess Diana. As a medium, TV is embarking on its most rapid […]
As a director of a medium-sized agency that has been charging fees for many years, may I respectfully distance myself and our agency from the remarks made by Clive Mishon in the sales promotion article “Paying the game” (MW February 26) . We do not charge 120-130 an hour as the SPCA report suggests unless […]
Bass is planning to introduce a third version of Carling, the UK’s biggest-selling lager, into supermarkets and off-licences this summer as part of the brand’s 24m relaunch. The new version will sit alongside the standard and higher-strength Premier versions, though newly-promoted Bass marketing director Mark Hunter declines to give further details. One observer suggests Bass […]
Cable & Wireless was remembered by more people – 53 per cent of all adults – than any other poster in this month’s selection. This campaign has been featured in the past two editions of Posterwatch, and on both occasions was at the bottom of t
When Rupert Murdoch visited Prime Minister Tony Blair before Christmas, it was assumed the two men were meeting to discuss the issue of predatory pricing and the media baron’s newspapers. But Lord McNally, the Liberal Democrat peer who has campaigned against what he sees as unfair price competition by Murdoch’s News International papers, has another […]
Cable & Wireless Communications is launching the third and final phase of its 50m brand campaign next week.
Regional brewer and pub-owner Greene King has centralised its 2.5m advertising account for Greene King IPA, Abbot Ale and Wexford Irish Cream Ale in McCann-Erickson. The account was previously split between two agencies, with RPM3 handling cream ale brand Wexford and Delaney Fletcher Bozell working on the cask ale brands. McCann was appointed after a […]
This campaign on its own won’t sell a single extra paper,” says News Group Newspapers marketing director Ellis Watson, almost proudly, of a branding push for The Sun which aired last Sunday (MW February 26). “It’s everything that The Sun does to sell extra papers which will be that much more efficient as a result […]
Avon’s UK vice-president of marketing, Gillian Wilmot, has left the company for personal reasons. Avon, one of the most famous brand names in cosmetics, has replaced Wilmot with Bob Briddon, its vice-president of marketing in South Africa for Avon and an Avon veteran of 20 years. He joins the UK operation on April 6. Wilmot, […]
The Consumers’ Association magazine Which? has pondered our digital future and concluded that there’s less to it than meets the eye, at least for now. The magazine’s advice to those thinking of buying a digital TV receiver is: “Don’t rush out and buy the first available set-top boxes – upgrading may be inconvenient and expensive, […]
Even in today’s age of spin-doctoring, fat-cat salaries are unheard of in the public relations industry, if the experience of Anthony Snow, chairman of PR giant Hill & Knowlton, is anything to go by. For it would appear Snow’s salary is so low he has been forced to take up moonlighting – as a male […]
Whitbread is launching a new spirit-based fruit drink called Source.
Eurostar has appointed former Body Shop executive Josh Herlihy to be executive commercial director – a pivotal role in shaping the company’s marketing strategy. Herlihy will report directly to managing director Hamish Taylor and will work alongside Adrian Watts, UK sales director on the marketing of Eurostar, following a company restructure. The company is losing […]
Pool-playing fiends at Cable Ad Sales emerged as the worthy winners in a charity pool competition last week, organised by media planner Matt Brown of the Media Shop. Teams from Northcliffe Newspapers, Mediatel and Posterscope were the runners-up in a contest organised at the Ritzy Pool Shack in Victoria which raised 950 for Whizzkidz, the […]