The Lord High Chancellor, Lord Irvine of Lairg, is a comic character and a national treasure. He stands in a noble line of puffed-up big-wiggery that has amused and diverted the British since the days of Rowlandson and Gillray. Indeed, you can spot his likeness in the work of those great caricaturists, more than 200 […]
Sega, the computer games giant, is launching a range of associated goods including clothes, sports equipment and watches, under its Sega Sports brand in an attempt to retain its customers’ loyalty beyond the age of 18. The clothing range, which includes jackets, fleeces, hats and sweatshirts, was presented to buyers last month at the fashion […]
M&C Saatchi is understood to have won the estimated 5m RAC account, following second-round presentations from BMP DDB and M&C on Tuesday. The decision will anger other agencies which have complained about the late addition of M&C to a creative pitch-list that originally included Young & Rubicam, Abbott Mead Vickers. BBDO and Bartle Bogle Hegarty […]
One of the more challenging prospects fo shareholders in retail groups – and the managements that they appoint – during the period of consolidation that is currently being embarked upon, is the natural price inflation that accompanies too many predators pursuing too little prey. It’s like a model of the domestic property market, and we […]
I was interested to read your article Paying the game (MW February 26) and, in particular, to see the luminaries that contributed to it. Each well-known in their own way and mostly managing large agencies. For the most part, I was in agreement with the mood and tone but did take exception to Clive Mishon’s […]
The Bond Street Perfumery, owned by Yardley, is entering the men’s fragrance market with the launch of So… For Him. The market sector is currently dominated by Elida Fabergé’s Lynx brand. Gotham is handling the 1m creative advertising for the launch, which will be placed in young people’s press titles such as Loaded, Sky and […]
Freemans is planning to launch a new clothing catalogue aimed at a more upmarket audience. The company is understood to be talking to a number of different ad agencies about the new venture. One source says the company may be raising its profile ahead of a flotation, which Sears claims will take place in under […]
Volvo’s attempts to dispel its image as a maker of cars which are dull to drive has prompted its third condemnation in eight months for using advertising which focuses on speed. The Advertising Standards Authority has asked the car manufacturer to withdraw a national press ad for the Volvo V40 T4. The ad shows an […]
ITV sales house Laser is investigating the possibility of handling TV airtime sales for foreign broadcasters from London. The company, which sells 700m of UK airtime in the Granada, LWT, Yorkshire Tyne-Tees and Border TV regions, is in talks with two broadcasters from emerging markets. Commercial channels in countries such as Russia, China and Slovenia […]
For as long as most of us can remember, the debate about the viability of a national sports paper has rumbled on. Its advocates cite the success of Gazetta and L’Equipe as the role model and its detractors point to how well the nationals already cover sport and the growth of specialist magazines. Four days […]
Delaney Fletcher Bozell has won a place on the roster of BBC advertising agencies with a brief to promote the corporation’s “landmark” live music events, principally The Proms. Delaney Fletcher will work on a co-ordinated programme of on-air trails and off air advertising for The Proms and its associated live event, Proms in the Park. […]
It’s easy to argue that the key catalyst in generating further growth in advertising activity on the Internet rests with the growth in the Internet audience itself. But if the Internet is to become a mainstream ad medium, media buyers and account handlers must be confident in pro posing use of the the Internet to […]
Comet has poached Kingfisher’s Stephen O’Brien to take up the newly-created post of marketing director. O’Brien, formerly head of electrical and DIY products at Kingfisher, will have overall responsibility for advertising, merchandising, promotions, corporate communications and new developments, such as retail initiatives. He will be a member of the Comet board. Chris Rogers, commercial director […]
George Pitcher is right to ask the obvious question (MW February 26): when are supermarkets going to move into the white goods trade? But he fails to note more critical reasons why they might hold back. Beyond textbook hurdles of product distribution and stock management costs, there is the bigger barrier in the difference in […]
BBC Worldwide Music has appointed Leslie Golding to the newly-created post of global brand manager for Top of the Pops. The position is understood to be one of the first of its kind at the BBC, and reveals how the corporation is increasingly treating its programmes as multimedia brands. Golding has been promoted from business […]