The cool interior of Ericsson’s new development centre in Lund exudes Swedish style. Its glass tile walls, steel staircases and blonde wood create a sense of calm and space. The young inhabitants, average age 31, go about their business quietly and are rarely glimpsed, except for a quiet “cluster” meeting in the café. But appearances […]
I write in reply to your feature on customer loyalty (MW June 4).
Cellnet is to launch a press ad push this week to highlight a 300m investment in its digital mobile phone network over the next year. The national press campaign will run throughout the year as part of a 20m marketing push, which includes the recently launched Cellnet “First”. A series of six ads, each carrying […]
Fans of Emma Noble, fiancée of James Major, will be able to follow her every move today (Wednesday).
ITV is warning advertisers that campaigns must soon be shot to fit widescreen digital TVs – or they risk having text cut. Advertisements and programmes are made for screens with a width to height ratio of four by three. Viewers with widescreen TVs have an option on their TVs of stretching the image to fit […]
Musician and TV presenter Jools Holland stars in a new 1.5m TV advertising campaign for Forte’s Heritage hotels. The commercial, devised by WCRS, shows the lengths that Forte will go to in order to please its guests. Holland addresses the camera as if he is talking to a fictional guest, called Stephen Gray. He explains […]
IPC’s circulation director David Greene has joined the exodus of senior executives following the recent management buyout. He is to become circulation director of The Independent newspaper group. Greene leaves one of the most senior jobs in UK magazine circulation – he is responsible for IPC’s stable of 70 titles – for the challenge of […]
Mobile phone operator Orange has announced an overhaul of its network, services and pricing strategy which it hopes will pave the way for the introduction of personalised billing and packages for each customer. The move comes just a month after rival Cellnet announced its “first” initiative, a repackaging of its services with value guarantees. Orange […]
The Diary and friends were looking forward to a convivial evening with PR agency Propeller. A few drinks, a bit of food and some stimulating chat in a swish London bar to build those all-important relationships. Unfortunately, even professionals in the communications industry can get their wires crossed. Instead of swaggering into some classy joint, […]
British American Tobacco (BAT) is test marketing its Lucky Strike Originals mail order catalogue this week in the UK, Holland and Spain. It is the latest step in the company’s battle to diversify into new areas to counter European restrictions on tobacco promotion. The prize, say observers, is for BAT to transform itself into a […]
Leo Burnett has resigned the 15m worldwide Dewar’s whisky account as a result of Diageo selling the brand to Bacardi. Diageo was forced to sell both Dewar’s and its Bombay Sapphire Gin brand by competition authorities. It struck a deal to sell the brands to Bacardi for 1.15bn earlier this year. The Federal Trade Commission […]
At speeds close to the speed of sound, there is a large, sudden increase of drag, known as the sound barrier. When test pilots plummeted from the sky on first encountering this invisible and enigmatic obstacle, it shocked the world. At a point in online retail close to the transaction, there is a large, sudden […]
Mother, the agency set up by ex-GGT creative director Robert Saville, is set to win the Van Den Bergh Foods Batchelors Pasta n’ Sauce account from Ammirati Puris Lintas. Mother and APL were asked by Unilever-owned Van Den Bergh Foods to pitch for the 1.3m account. It is understood that their work was put into […]
Ford Credit, the finance arm of the US motor giant, is claiming a UK first by launching Ford-branded car insurance for its customers. The scheme, which will launch this autumn in the UK’s 6bn motor insurance market, will be available through the Ford Dealer network to new and existing customers. Ford customers will be able […]
We were surprised to read that the Meat & Livestock Commission spends 10m a year on advertising beef on TV (MW May 28).