Month: July 1998

Burger King shakes up Euro team

Marketing Week

Burger King has moved UK and Ireland sales and marketing director John Prior into the new position of new product development director for European markets. He will be replaced by Lorraine Thomson, global strategic marketing manager at Guinness, another Diageo-owned company, where she is responsible for global brand strategy for the Kilkenny brand. She was […]

C4 close to securing 4m sponsorship deal

Marketing Week

Channel 4 is in advanced talks with a number of companies over two major programme sponsorship packages for its children’s and youth output, and its British drama. The children’s sponsorship strand marks the first time that youth programmes have been sold in this way on terrestrial TV. The sponsorship will cover a full 52-week year […]

Quality takes the palm at Cannes

Marketing Week

As the dust settles on another Cannes Festival, the world’s advertising agencies are left to review media coverage and evaluate their performance on a corporate and national level. Europe’s advertising industry press agrees that Cannes 1998 has improved its creative standards since last year. The triumph of strong, simple ideas over production values led many […]

NMEC chief shrugs off criticism of Forum to vet Millennium Dome ads

Marketing Week

New Millennium Experience Company managing director Liam Kane has defended his decision to set up the Millennium Marketing Forum – a committee of senior advertising figures who will vet marketing plans for the Dome. Kane says the role of the eight-strong Forum – formed last week and including top advertising figures Chris Powell, chief executive […]

Grattan recruits marketing boss from UB

Marketing Week

Catalogue company Grattan has ended a seven-month search to replace customer and marketing director Elaine Greenwood with the appointment of United Biscuits marketer Henrietta Morrison. Morrison, new category development controller at UB, will join in September. She will oversee marketing for two of Grattan’s home shopping brands – Grattan and Look Again. A Grattan spokeswoman […]

Management is to blame for failing to keep the bugs at bay

Marketing Week

It is the dinner party bore’s gift horse: if the computer industry is so full of brilliant people, why did no one foresee the millennium bug? And for the computer-illiterate, for all those who prefer to be bookish rather than online and for those who can’t afford, or be bothered, to boot up the Internet […]

Which? pulls offer after porn blunder

Marketing Week

Which? Online has had to spend 40,000 replacing CD-Roms offering Internet access because they directed users to a hardcore porn site instead of the Alta Vista search engine. The porn site offers “real hard-core sex” and “live sex chat, shower shows… and much, much more”. The charity also had to e-mail customers who had already […]

MBNA slaps writ on Barnsley FC

Marketing Week

MBNA International Bank, the US credit card company, is taking legal action against Barnsley Football Club in a row over the launch of a credit card. The bank has issued a High Court writ against the South Yorkshire club to force it to pay damages for an alleged breach of contract originating in October 1996. […]

High Stakes

Marketing Week

The Government is about to bombard the British public with two seemingly contradictory messages about pensions. On the one hand, the Financial Services Agency, the new financial services watchdog, is about to run a 10m ad campaign encouraging people who were mis-sold pensions in the Eighties and early Nineties to claim their money back from […]

Brief

Marketing Week

Whitbread continues with the theme of spoof Seventies public information films for the cinema-only execution of the Labatt Ice ad campaign, which breaks today (Wednesday) and will run until December. With the end line ‘Technically the coolest beer in the world’, this latest execution introduces the ‘Labatt Ice survival kit’. The ad features a couple […]

The Godfather

Marketing Week

David Abbott’s retirement as chairman of Abbott Mead Vickers.BBDO will leave a large hole at the heart of the agency and indeed in the UK advertising business as a whole. One colleague, who describes him as “the soul” of AMV, is pessimistic.”The real challenge is how does the agency keep the cultural values alive when […]

Owens quits BT as Evans joins

Marketing Week

BT business division head of marketing communications Dominic Owens is believed to have left the company. The news comes in the wake of the appointment of Cellnet brand director Tim Evans as head of brand and corporate communications spanning both BT’s consumer and business divisions. Last month BT business division marketing director Afshin Mohebbi was […]