Dixons Stores Group launches a free Internet access service this week, in a move which could have a cata-strophic effect on the margins of rival paid-for providers. Dixons expects up to 250,000 customers to sign up for its Freeserve service in the run-up to Christmas, but it is geared up to cope with additional demand, […]
The City voiced disappointment over Tesco’s interim results this week but quickly dismissed speculation of an imminent supermarket price war. Pre-tax profits were up six per cent to 371m for six months to August 15 1998, while like-for-like sales rose only 4.3 per cent, on three per cent volume growth. UK operating profit was up […]
The Sun is about to dump its pocket-sized TV listings guide in favour of a glossy weekly magazine timed for the onset of digital television. Since 1991 the Sun has produced a Saturday weekly listings guide, called The Sun TV Superguide, but according to insiders this is about to be replaced with a new A3 […]
So 4×4 sales are heading for a nose-dive, at least according to your Cover Story “Crash on the way for 4x4s?” (MW September 17). And the proof for this? Apparently, vague intuitions from one professor and an advertising exec for Volvo – who obviously is not going to be the most objective of parties – […]
The Government is planning to set up a raft of “super consumer councils” to investigate consumers’ complaints about utility providers. The proposals, shortly to be put out to consultation, would mean the creation of three consumer complaints watchdogs, one for energy, one for telecommunications and another for water. It is likely that they would replicate […]
New Look head of marketing Sarah Carpenter has quit the company to rejoin the Dixons Stores Group. Carpenter will take up the job of general manager of Dixons Stores Group Direct in October. It is a new role at the electrical retailer, where she will be responsible for developing the non-retail side of the business. […]
Del Monte has signed a 2m sponsorship deal with the well-known Italian football team Lazio. Lazio players including Christian Vieri and Marcelo Salas, who have recently joined the team in high profile transfer deals worth a total of 31m, will wear the Del Monte logo on their shirts. Stephen Thorpe, commercial director of Europe at […]
The 15 nations which form the European Union together make up the world’s biggest consumer market in terms of expenditure. Per capita GDP is $19,443, (12,151) compared with $19,295 (12,059) in the North American Free Trade Association. This market offers tremendous opportunities for American companies, provided they acknowledge certain cultural and demographic differences. Many impediments […]
Digital TV will usher in the end of television as we know it. There’s a deadline and the clock is ticking. Digital TV will be similar to analogue satellite/cable, but with the capacity for more channels and for interactive services, electronic programme guides and better audio-visual quality. Within a year, we’ll be able to get […]
Buying a television set is never going to be the same again. For years we have been able to buy any size or shape of TV and have known exactly what channels we will get when we plug it in at home. Digital television is about to change all this. Viewers are going to have […]
Mark Warner Leisure Group has shortlisted Banks Hoggins O’Shea, Quintessential Advertising and the Arc Group of Companies for its 1m advertising account. The account will include national media, direct marketing and data based research. It was also contested by two other agencies, Interfocus and Gould & Portmans, which have now been dropped. Mark Warner owns […]
Torin Douglas article “Why TV researchers must not be hoodwinked by People Power” (MW August 27) highlighted neatly the ever present conundrum facing marketers across the board in every sector. How to go about proving that their latest service concept or product development will make it in the market. While academics and corporate animals wrestle […]
Dixons Stores Group launches a free Internet access service this week, in a move which could have a cata-strophic effect on the margins of rival paid-for providers. Dixons expects up to 250,000 customers to sign up for its Freeserve service in the run-up to Christmas, but it is geared up to cope with additional demand, […]
With the threat of recession, it makes sense that those people at the frontline of the business pitch put even more effort into winning. And that often involves bringing in someone to finetune those presentation skills. Depending on how much you want to spend, there is now a plethora of business presentation trainers out there […]
New Look head of marketing Sarah Carpenter has quit the company to rejoin the Dixons Stores Group. Carpenter will take up the job of general manager of Dixons Stores Group Direct in October. It is a new role at the electrical retailer, where she will be responsible for developing the non-retail side of the business. […]