It is time for marketing awards to change. They no longer reflect all marketing disciplines and technologies being used. At the moment, they provide a public platform on which the same advertising and promotional formats are championed and the same old agencies get the gongs. Below-the-line agencies are becoming too comfortable in doing the same […]
Sainsbury’s has launched a competitor to Tesco’s Metro city centre chain called Sainsbury’s Central. The new chain opens with a 12,000 sq ft store in Glasgow on March 31, with one planned for Tottenham Court Road, in the middle of this year, and two, at London and Edinburgh, opening early next year. A total of […]
Unilever is undertaking its biggest organisational shake-up since 1996 with a review of the way it plans and buys advertising campaigns. The review, headed by vice-president of advertising for food and beverages Michael Brockbank and worldwide media director Alan Rutherford, formerly of Ogilvy & Mather’s media arm The Network, is designed to increase the efficiency […]
Three companies, including a manufacturer of sex aids, have emerged as possible sponsors of an ITV documentary encouraging parents to produce the first millennium baby. Ann Summers, the chain of stores selling lingerie and sex aids; children and babywear retailer Mothercare; and Clearplan, a brand of home ovulation kit, are understood to be among the […]
Granada Media is close to launching its dedicated Manchester United pay-TV channel MUTV overseas. Stuart Prebble, director of channels for Granada Media, indicated that the channel, which is a joint venture between BSkyB, Granada and Man Utd, could launch in an Asian or Middle-Eastern market before next season. He says: “Malaysia, Singapore and Indonesia are […]
In the article on field marketing “In Full Swing” (MW February 2) Gail Tunesi of PMI is reported to have said that it is more difficult to motivate part-time staff than full-time staff: “It is difficult to switch them on and get the most out of them.” This is not the case. Tunesi rightly states […]
Universal Music International (UMI) has revealed its new marketing team for the merged Universal and PolyGram music operations. Max Hole has been appointed as UMI senior vice-president, marketing and A&R. He will be the company’s chief marketer and has appointed a team of senior marketers beneath him to look after the company labels. The enlarged […]
The Mail on Sunday is to absorb its 36-page TV listings supplement called Programme into Night & Day as part of a revamp of the newspaper. The 48-page Night & Day supplement will be given a glossy cover and increase its pagination to about 82 pages, 32 of which will be devoted to TV listings. […]
Unilever has committed several million dollars to securing a year-long sponsorship deal on WomenCentral, the recently launched female interest area on the Microsoft-owned MSN portal site. MSN’s WomenCentral content will be provided by Women.com Networks (www.women.com), the previously independent portal site operator which last month restructured as a 50-50 venture with the new media division […]
Green Giant, the world’s largest producer of canned vegetables, is to launch a new range of frozen vegetables in a unique microwaveable vacuum-packed pouch. The product range of six varieties has been on test in selected Sainsbury’s stores for the last 11 months and is to be launched nationally in March. It will be backed […]
Disneyland Paris marketing director Bruno Maglione has been poached to head the European operations of Universal Studios Consumer Products, the division which negotiates third-party tie-ins. Maglione takes up the new post of European managing director of Universal Studios Consumer Products. Keith Isaacs, who is Universal’s senior vice-president of international consumer products, retires on March 31. […]
24/7 Media Europe has confirmed sales representation deals with nine Websites.
Perhaps it has something to do with the pay, or maybe it’s the dull company, but a strong whiff of puritanism verging on the misanthropic emanates from our seats of higher learning. For an academic, nothing good can come from anything lest there is a darker reverse to ponder, relish and pronounce upon. So it […]
What is it that makes you pick a particular tour company to book a winter break, or reach for one catalogue instead of another when you purchase by mail order? Developing a winning customer relationship strategy may be the holy grail of marketing, but many companies which invest heavily in customer analysis fail to transfer […]
The Mail on Sunday is to absorb its 36-page TV listings supplement called Programme into Night & Day as part of a revamp of the newspaper. The 48-page Night & Day supplement will be given a glossy cover and increase its pagination to about 82 pages, 32 of which will be devoted to TV listings. […]