BP Amoco is launching a range of “cleaner fuels” including Greener Diesel, liquefied petroleum gas (LPG) and an unleaded fuel to replace 4-Star. The launch of the range will be backed by a worldwide advertising budget worth up to 100m, through BP Amoco’s ad agency Doner International. Doner is reported to have won the business […]
This week’s runaway winner in the Diary’s “Dodgy Marketing Idea” competition comes in an unusual form. Spying a new business opportunity, Warwickshire company Heissner has come up with a novel way of promoting European Monetary Union in the UK – the “Euro Gnome”. Heissner managing director Geoff Burrows says: “Businesses and school children across the […]
Most consumers find television advertising a turn-off, a new survey has revealed, with only 16 per cent of people in Britain admitting that they pay attention during commercial breaks. Twice as many say they treat the commercial break as an opportunity to nip out to the kitchen to make a cup of tea, 25 per […]
Harrods, Selfridges, and Harvey Nichols are among the retailers on the receiving end of a new campaign against the sale of fur in UK shops. Respect for Animals, one of the main bodies responsible for the closure of fur departments in the major stores in the early Nineties, has reignited the battle against the fur […]
Dolmio was launched in 1986 at a time when Italian food was a relative newcomer to the UK. The pasta sauce market was only worth 8m. Since 1986 this market has grown and is now worth 170m. Dolmio was largely responsible for initiating this growth and by 1994 had achieved brand leadership with a market […]
The pager market is “dying” as sales are crushed by the runaway success of cheap mobile phone packages. Orange is in discussions about selling its paging arm Hutchison Paging and Motorola says 1998 paging sales were “significantly lower than a year ago in all regions”. It reported a 27 per cent decline in its messaging, […]
BP Amoco is launching a range of “cleaner fuels” including Greener Diesel, liquefied petroleum gas (LPG) and an unleaded fuel to replace 4-Star. The launch of the range will be backed by a worldwide advertising budget worth up to 100m, through BP Amoco’s ad agency Doner International. Doner is reported to have won the business […]
French fashion company Cacharel is launching a range of clothing for women and children in the UK. The company, famous for its L’Oréal-owned perfume brands Anaïs Anaïs, Loulou, Eden and the new scent Noa (MW January 14), already sells underwear and swimwear in the UK, but it last sold clothing here 15 years ago. Cacharel […]
The Sunday Herald made a bold entrance into the Scottish market on February 7 with an intelligent, innovative launch issue, radically different to the established and increasingly successful Scotland on Sunday and The Sunday Times. Editor Andrew Jaspan, who has a wealth of experience of newspaper publishing in Scotland, is hoping to capture the zeitgeist […]
IPC Magazines has handed the 2.5m launch campaign for its new men’s magazine Later to Fallon McElligott without a pitch. The magazine is aimed at men aged 25 to 40 and will be IPC’s biggest launch since last year’s management buyout. It is designed to move men on from magazines aimed at a younger age […]
Seagram’s 6.6bn acquisition of PolyGram has put top pop marketer Max Hole into an enviable, though difficult, position. As the newly appointed senior vice-president for marketing and A&R at Universal Music International (MW February 11), Hole and his new team of marketers will oversee promotion and management for one of the world’s top three music […]
The BBC is launching its first TV, radio and press campaign for BBC Sport as part of a long-term strategy to build BBC Sport as a brand in its own right. At a time when the BBC’s live sports coverage has been sidelined by other terrestrial and digital channels, notably BSkyB, the corporation aims to […]
Evidence that global marketing services are continuing to perform robustly comes from WPP Group, which is expected to release record annual figures this week. According to informed City sources, pre-tax profits are ahead of expectations at about 213m, marking a 20 per cent increase over last year’s 177.4m. Turnover rose ten per cent to 8bn […]
Global express carrier DHL Worldwide Express has appointed the DDB network to its pan-European advertising account, estimated to be worth 20m. The account, which will be run out of DDB Paris, has been held by Scholz & Friends in Hamburg for the past three years. DHL reportedly approached four other networks – TBWA, Leo Burnett, […]
Harrods, Selfridges, and Harvey Nichols are among the retailers on the receiving end of a new campaign against the sale of fur in UK shops. Respect for Animals, one of the main bodies responsible for the closure of fur departments in the major stores in the early Nineties, has reignited the battle against the fur […]