Yo! Sushi, the “fast-food” Japanese fish restaurant, is expanding outside London for the first time with its fifth outlet planned for the Bluewater shopping centre in Kent. Yo! Sushi managing director and founder Simon Woodroffe is expected to sign a deal with Bluewater developer Lend Lease this week, confirming the first of seven new outlets […]
ITV has secured its first broadcast sponsorship in the 10pm slot previously filled by News at Ten after signing up Scottish Amicable for its new “thirtysomething” drama series, “Wonderful You”. The first episode will be aired on Tuesday March 9 in the first week of the new-look peaktime schedule when one news bulletin will run […]
Saatchi & Saatchi worldwide chief executive Kevin Roberts is at the centre of a political storm in New Zealand, following allegations that he peddled influence with prime minister Jenny Shipley to secure more money for a global tourism marketi
Classic FM, the GWR-owned commercial radio station, may make its advertising debut on television, after appointing the station’s first dedicated brand marketer. Giles Pearman, who formerly worked for Unilever, has been given the task of building consumer awareness of the station as the age of digital radio approaches. He will report to Classic FM managing […]
The Freemasons are finally dragging themselves into the 20th century just as the rest of us prepare to leap into the 21st. Great efforts are being made by the brotherhood to convince us they are not a secret society “obsessed with rank and entrenched with stultifying attitudes” in “this new era of openness and plain […]
J Walter Thompson is launching a new limited company called Brand Dating, thought to be one of the UK’s first specialists in brokering brand alliances. Run by David Hall, the head of JWT’s direct marketing and sales promotion operations, Brand Dating officially opens this week. It aims to offer a confidential service bringing together complementary […]
Pepsi-Cola is hoping to hit the right note with consumers as it embarks on a global roll-out of its TV chart and radio shows. Unlike the BBC, which looks on overseas sales of the Top of the Pops (TOTP) brand as an extra revenue stream, Pepsi is concerned only in using the Pepsi Chart show […]
Del Monte’s European marketing director Gerry Roads has left the company in the middle of a review of its creative and media buying accounts. He resigned and left last Friday with no job to go to, after occupying the position since March last year. He had been promoted from UK general manager. Roads’ departure comes […]
Granada Media’s commercial enterprises division is looking for pan-European sponsors for the live and televised performances of Canadian dance troupe Cirque du Soleil. The Montreal company, which has shows on permanent tour around the world, has signed a number of distribution deals which will see its live performances made into TV programmes for broadcast in […]
I have just read Roger Baird’s excellent Cover Story about cricket, but, unlike the person from Channel 4, I do not believe there is a great latent demand for the sport. Let’s not delude ourselves. This is not football where for one match Wembley is half empty and for the next the nation grinds to […]
Granada Media’s commercial enterprises division is looking for pan-European sponsors for the live and televised performances of Canadian dance troupe Cirque du Soleil. The Montreal company, which has shows on permanent tour around the world, has signed a number of distribution deals which will see its live performances made into TV programmes for broadcast in […]
Associated Newspapers has delayed the launch of its new free morning newspaper London Metro by one week to March 15. The newspaper was due to launch on March 9 but has been put back because the installation of the blue boxes holding the papers in all 261 Underground stations is taking longer than expected. London […]
Lord Levershulme famously said that he knew that half his advertising worked, he just didn’t know which half. He made this statement in the Fifties and the sentiment still haunts marketing directors today. Despite what anyone says, no marketing discipline, including direct marketing, has at its fingertips a fail-safe model which can predict and evaluate […]
The picture on page 29 of Marketing Week (February 11) “Milking it: Nestlé products on sale in Jinghong. Yunnan, China” is partly misleading. The red pack on the right is not a Nestlé product. This is typical of many accusations that are made
Lever Brothers is to sponsor ITV’s Stars in Their Eyes with its Radion soap powder brand – its first terrestrial TV sponsorship. The advertiser, which already sponsors ER on Sky with Persil, has signed a 14-week deal, beginning on March 13. Radion is the first brand to sponsor the celebrity lookalike and soundalike show, which […]