When Sara Lee Corporation’s hosiery chief Brian Duffy discovered he was to launch a range of bras under the Pretty Polly name, the first phone call he made was to Trevor Beattie. The two men were behind the risqué “Hello Boys” Wonderbra campaign in 1994: Duffy as managing director of Playtex (also owned by Sara […]
Management Today has compiled a list Britain’s 50 “most powerful women”.
J Walter Thompson has won the 15m account to promote cable and communications group NTL, after a final creative pitch against Banks Hoggins O’Shea/FCB. The original pitch list for the account also included McCann-Erickson and Arc (MW January 28). JWT’s brief is to develop a brand campaign to tie together the disparate interests of the […]
Chanel is to launch its first male fragrance for nine years – a version of its female scent Allure, called Allure Homme. The company is also looking at a global direct marketing push. Allure Homme launches in the UK on April 9 and then rolls out across Europe. The fragrance launched in the US on […]
For someone who last autumn warned that free Internet access services such as Freeserve might not be viable, Virgin Net’s chief executive David Clarke now seems extraordinarily sanguine about adopting a free-access model. Virgin Net is preparing to become a free Internet service provider (ISP) and switch 150,000 customers over to its new service. It […]
BSkyB has promoted Matthew Imi to head its joint ventures station division, Sky Ventures. He replaces James Ackerman, who took over as chief executive of digital TV home shopping channel Open, formerly British Interactive Broadcasting, last August. Ackerman replaced David Hilton, who only lasted nine months as Open’s chief executive. Open is jointly owned by […]
As they watched the genetically modified foods fiasco unfold, how many business leaders looked up at Monsanto and thought, ‘There but for the grace of God go I’? And how many risk ending up in a similar position in the future? Quite a few, perhaps, unless they recognise that this affair is a symptom of […]
Brian Cardy, managing director of St Ivel UK’s chilled foods unit covering brands such as Gold, Utterly Butterly, Shape and Golden Churn, has suddenly left the company. It is not known whether Cardy, who had been a managing director of the chilled unit within St Ivel UK since 1993 and took responsibility for marketing, is […]
BT has handed its 5m youth advertising account to St Luke’s. The appointment marks the first occasion the telecoms giant has appointed an agency to target young people. St Luke’s beat Abbott Mead Vickers.BBDO – which recently retained BT’s main consumer advertising account – Duckworth Finn Grubb Waters, HHCL & Partners and Wieden & Kennedy. […]
Associated Newspapers is launching freesheet London Metro in the next few weeks. But will the new daily succeed? Given that Metro will be distributed free at London Underground stations through an exclusive deal, it will be wholly reliant on advertising revenue. Will it offer an audience and environment that is attractive to marketers? The dummy […]
Underwear brand Warner’s is considering hiring an advertising agency and embarking on its first ad campaign after drafting in sister company Lejaby’s marketing director to look after the Warner’s brand. The move could herald a new image for the product, which competes with heavily advertised brands such as Playtex’s Wonderbra and Affinity bra. The company […]
National Lottery operator Camelot is to launch an advertising campaign on posters with electronic displays drawing attention to local projects it has helped fund. The initiative is part of Camelot’s efforts to dispel its “fat cat” image and present a caring and charitable front in advance of its bid to operate the next National Lottery […]
Spirits manufacturers have failed to exploit the potential of television since restrictions on spirits advertising were lifted, according to the marketing director of one of the world’s biggest drinks companies. Tony Scouller, marketing director of UDV UK, told an audience of media professionals this week: “These three years [since the lifting of the ban on […]