Eagle Star hires chief for revamp
Marketing WeekLife and insurance giant drafts in senior Zurich Municipal executive to revamp marketing team
Life and insurance giant drafts in senior Zurich Municipal executive to revamp marketing team
The Portman Group, set up by the drinks industry to promote sensible drinking habits, has enlisted top footballers in its latest anti-drink driving campaign, entitled “I’ll be Des”. Launching this week, it will encourage groups of drinkers to ensure they have a designated driver, or “Des”, to drive them home. It is being backed by […]
Agencies have traditionally sat alongside clients at the top of the marketing food chain. But this is changing, as those who advise on customer issues gain direct access to clients, says Kate Barry
You are unlikely to go into a hotel looking for a room for the night and mistakenly come out instead with a few ingots of steel. So the Regus Hotel Group has taken the news that British Steel is rebranding itself under the name of its own Corus hotel chain with a pinch of salt. […]
Kelvin Mackenzie, the man who foisted the News Bunny on a puzzled world during his reign at Live TV, has a new furry friend. But the 8ft tall lion will not be taking an active role in Talk Radio’s news and current affairs output. Unlike the bunny, which was “played” by a succession of embarrassed […]
Scottish media agency Feather Brooksbank, which holds the Bank of Scotland account, is in talks with the Aegis Group’s Carat. The move could pave the way for an alliance or merger between the two agencies, giving Brooksbank valuable international opportunities at a time when one of its top accounts – Bank of Scotland – is […]
You are unlikely to go into a hotel looking for a room for the night and mistakenly come out instead with a few ingots of steel. So the Regus Hotel Group has taken the news that British Steel is rebranding itself under the name of its own Corus hotel chain with a pinch of salt. […]
Kelvin Mackenzie, the man who foisted the News Bunny on a puzzled world during his reign at Live TV, has a new furry friend. But the 8ft tall lion will not be taking an active role in Talk Radio’s news and current affairs output. Unlike the bunny, which was “played” by a succession of embarrassed […]
The Diary couldn’t help notice this little gem from Morgan Stanley Dean Witter, which could have been tailor-made for Tempus founder and chief executive Chris Ingram. Could the stalking lion be a metaphor for the Napoleonic Martin Sorrell, who at the last count was the largest shareholder in Tempus? The copy couldn’t be more appropriate: […]
Sensory analysis uses taste experts to create a highly-defined model for measuring product performance. It does away with repetitive tests by predicting consumer response, says Simon Ross
Internet portal company Lycos has appointed former Hugo Boss and Procter & Gamble marketer Ben Regensburger as its new European marketing chief.
I read with interest Torin Douglas’ column (“How SkyDigital shaped viewing habits at with the push of a button” MW October 7). Now I know as BBC News’ media correspondent Torin has to keep his finger on the pulse of current affairs but after a quick calculation I have worked out that his household’s viewing […]
I was interested to read Robert Mayes’ letter (MW October 7) regarding ONdigital. I live in a block of flats. When I moved in a few years ago, I suggested we erect a satellite dish, but, for one reason or another, the freeholder would not allow it. I also suggested cable and, again, the freeholder […]
Procter & Gamble is taking former employee Paul Stoneham to court after he broke a three-year restrictive clause in his contract to work for rival Alberto Culver. Is it reasonable to enforce unrealistic contracts? US law is against individuals
French Connection and Conservative Future are bickering about who owns their trademark – an obscenity (MW September 30 and September 16). This dispute does credit to neither party, and your distinguished journal would add greatly to its lustre if it were to ignore the whole sordid affair. Mack Bottle Interbrand Newell & Sorrell London