On the scent of shaggy dog tales
Marketing WeekHas Marketing Week gone to the dogs? I read with interest your digests sections (MW October 7) and was struck by their animal nature.
Has Marketing Week gone to the dogs? I read with interest your digests sections (MW October 7) and was struck by their animal nature.
Mark Doorbar has been promoted to senior vice-president of global marketing at Allied Domecq Wines & Spirits. He replaces Ian Jamieson, who has been made group human re-sources director. Doorbar’s existing role, as vice-president of marketing for Allied’s whisky portfolio, will be incorporated into his new job. He will not be directly replaced. Doorbar will […]
Top-level talks about a possible merger between Ammirati Puris Lintas and Lowe Group are understood to be taking place at the US office of the networks’ parent company, InterPublic Group. Rumours have been gathering pace that elements of the two networks could be merged, or even the entire networks. They have few serious client conflicts […]
Web consultancy Linksfield Technologies is understood to be looking for an agency to handle its &£3m advertising account. Linksfield, run by South African brothers Larry and Jonathan Shapiro and based in London’s West End, is understood to have seen presentations from Ogilvy & Mather, J Walter Thompson and Leo Burnett. The business offers blue-chip retailers, […]
Bestfoods-owned dessert brand Ambrosia Splat! Custard is to feature in the company’s first television sponsorship deal. The &£1m one-year deal with Children’s ITV programme SM:TV Live was brokered by BMP OMD sponsorship arm BMP Optimum View. It was negotiated by Martin Lowde, commercial controller at ITV saleshouse Granada Media, on behalf of SM:TV Live producer […]
British Retail Consortium (BRC) director general Anne Robinson has been chosen by the Department of Trade and Industry to become the first chairman of the new Energy Consumers Council when it is formed later in the year. The announcement comes after Robinson’s appointment this week as chairman of the Gas Consumers’ Council (GCC), replacing Jenny […]
Motorola is using witty and quirky TV ads to promote its latest phones in a £4.2m campaign through McCann-Erickson London.
Sportswear brand Adidas has re-appointed New PHD to its £10m UK TV buying account after a two-way pitch against Carat. The review was called after Carat landed the £50m European media account last year (MW October 1 ), beating Optimedia, Initiative Media and MindShare’s Media Insight to the business. After the review, Adidas said it […]
Carphone Warehouse has hired an ad hoc team of two independent admen to handle its Christmas TV advertising campaign. The decision follows the loss of Carphone’s marketing director and agency within three weeks of each other while a pitch for the &£12m full account was in progress. The mobile phone retailer has asked Phil Brisk, […]
The smell of a freshly baked apple pie is bound to get the juices flowing. Ticket media specialist TPL seems to have taken bus travellers taste buds to heart in publicising teen flick American Pie.
Sara Lee has handed its Champion sportswear brand to the Pretty Polly management team in an attempt to break into the UK market. The move follows the departure of Champion general manager Fred Nykamp to Canada. Sara Lee has brought in Brian Duffy, managing director of the Pretty Polly division, and his right-hand man David […]
Princes Group, the food and soft drinks manufacturer, has hired two directors to head a newly formed food division. Trevor Millen joins Princes Foods as managing director from own label household and personal care manufacturer McBride, where he was managing director of the personal care division. Michele Vincent, former marketing director at Wedgwood, becomes marketing […]
Direct mail companies are becoming increasingly wasteful, and need to improve their targeting if they are to avoid alienating potential customers
The expected demise of the United Biscuits is a startling example of brand values sacrificed to appease the beancounter mentality.
Utilities giants are gearing up for major branding campaigns as they expand beyond their traditional areas. But they face an uphill battle in overcoming negative consumer perceptions.