Barclays Bank’s telephone and Internet arm B2 is to launch a high-interest deposit account, ending months of speculation that it is about to fold. The deposit account will launch in May to rival high-interest savings accounts from companies such as the Prudential’s Egg and Standard Life Bank. Nearly two years ago, B2 launched into the […]
The Co-op, owned by the Co-operative Wholesale Society (CWS), is to be the first UK supermarket chain to stock own-label Fairtrade Foundation products with the launch of a milk chocolate bar. The Co-op Fairtrade Divine bar, which will be available in 2,000 outlets from March 6, is to be rolled out to coincide with the […]
Super League Europe, the body responsible for marketing rugby league in the UK, has signed Tetley’s Bitter as its new headline sponsor in an 11th-hour deal. It is understood negotiations to bring in a new sponsor were still taking place at the end of last week, only days before the new season kicks off this […]
New York-based trade body the Promotional Marketing Association (PMA) is to launch a UK branch. The move is part of a plan to build a global network of PMA branches for below-the-line agencies and clients. US members include Yahoo, Blockbuster Video and Coca-Cola. The UK launch will be followed by a European roll-out. The PMA […]
For business-to-business publishers working on the Web, the opportunity exists to create new services and generate income. This may mean rethinking their original online launches.
Wasn’t David Reed’s article “Payback time” an eye-opener (MW January 20)? Under the theme “customer loyalty”, the article actually focused on the practical applications of customer relationship management (CRM), with all comments on CRM’s return on investment focusing on better campaign targeting and cost containment. This is not a criticism of either Marketing Week or […]
The Web has given rise to new breeds of navigators which deconstruct brands for consumers, and defy traditional brand-building techniques.
Employees of leading companies are flocking to a seer who says the secrets of our destiny float in the air and can be accessed through rubbish.
I write with reference to David Reed’s “Data race” article (MW February 17). I agree totally with Shaun Doyle from Intrinsic when he argues that the scale of customer relationship management (CRM) systems and moves towards real-time marketing in response to customer transactions and behaviour make it ultimately more appropriate to house databases in house, […]
I write with reference to David Reed’s “Data race” article (MW February 17). I agree totally with Shaun Doyle from Intrinsic when he argues that the scale of customer relationship management (CRM) systems and moves towards real-time marketing in response to customer transactions and behaviour make it ultimately more appropriate to house databases in house, […]
Belgian brewing giant Interbrew is to close its UK office, prompting speculation about the future direction of its market-leading Stella Artois brand. Industry sources claim Whitbread, which brews Stella, Labatts and Rolling Rock under licence for Interbrew and is responsible for marketing the brands in the UK, is unhappy about the move. The brewer has […]
Eve Pollard has made her career editing other people’s newspapers and magazines, including titles such as the Sunday Express and Elle US. Now Pollard has her own publishing outfit and is preparing for her second magazine launch. Amanda Wilkinson asks her what it is like on the other side of the desk Eve Pollard, media […]
After the Millennium Dome’s woeful first two months, pie maker Pukka Pies has cooked up a tasty solution for the venue’s long-suffering bosses. The Leicestershire cads – well-known for their witty chip shop posters – want to balance a massive pie on the landmark’s roof and rebrand it the Millenni-Yum Dome. For the Dome’s struggling […]
Your article “English Tourist Council (ETC) poaches chief from British Tourist Authority (BTA)” (MW February 17) is so full of errors I hardly know where to begin. Yes, ETC’s new chief executive Mary Lynch (who has replaced Tim Bartlett) is to join from BTA (on April 3, not March l, as you said). No, ETC […]
Crocus.co.uk, the Internet gardening site set up by BMP DDB ex-deputy managing director Peter Clay, has appointed agencies to its £3m advertising account in the lead-up to a May launch. The site, which will sell plants and gardening equipment online, is to spend £3m of its £5m marketing budget on above- and below-the-line ads, including […]