The AAR, which matches clients with suitable ad agencies, has hired newly-founded communications agency Myrtle to run its own marketing campaign. Myrtle has been launched by five former members of WPP Group’s Relationship Marketing Group, who announced they were leaving in August to create the start-up (MW August 26 1999). AAR managing director Martin Jones […]
The NSPCC is to launch a 60-strong range of children’s products to be sold through high street retailers. The initiative creates the first own-brand merchandise for the charity. The products, including books and clothing, will be branded Happy Kids, after the charity’s mascot characters, who were relaunched last March when the “full stop” advertising campaign […]
A Court of Appeal judgment has closed a legal loophole allowing offshore bookmakers to advertise bets in the UK through Teletext and, by inference, the Internet. The decision will have dramatic ramifications for the UK betting industry, which is moving increasingly online and offshore to avoid betting duty. Yesterday (Tuesday), the Court of Appeal reversed […]
Fashion house Oscar de la Renta is launching its first new fragrance for men in 20 years in an attempt to move away from the unisex scent trend. The Oscar For Men range launches in the UK on April 29 and consists of Eau de Toilette spray in 50ml and 100ml, retailing at &£27 and […]
Geographical information systems are revolutionising the way outdoor targets consumers, the only barrier being contractors’ reluctance to release their stock into a free market.
Ian Hughes asks the fundamental question: “What use sales promotion?” (Letters, MW February 10) but misses what sales promotion nowadays means in practice. We have seen some radical changes to promotions over the past year. First, and rather ironically, every day low prices mean we are moving away from a discount mentality and brands now […]
Finance group CGU has named David Lundholm as marketing director of its new £10m Internet mortgage venture. Former Pizza Hut marketing director Lundholm will oversee the spring launch of the service, which has the working title “Project Seattle”. Lundholm was marketing director of Pizza Hut in the UK for 18 months, before quitting in January […]
The Newspaper Society (NS) has pledged to address seven key areas of concern raised by marketers and advertising agencies in an effort to increase the regional press’ share of national advertising spend. Production, planning, buying, cost, administration, product information and marketing have all been identified as issues that need to be addressed, following an industry-wide […]
Vauxhall has set up computer terminals at two of its dealerships, to sell customers its dot-com branded cars. These cost up to £1,000 less than cars normally sold through dealers. Reg Vardy and another unnamed dealership have been given the go-ahead by the manufacturer to take customers through the process of buying online. The move […]
We’ve heard a lot about PPP recently, and it’s had little to do with healthcare. Public/private partnership, as it is euphemistically known, has most memorably been centre-stage in the continuing spat between Ken Livingstone and Downing Street. The sub-text of Livingstone’s position is that PPP cannot be trusted: not when it involves the likes of […]