For the third year running, Marketing Week has teamed up with the English Tourism Council (ETC) to back an award showcasing marketing achievement in the English tourism industry. The Marketing in Tourism Award forms part of the ETC’s long established and respected annual Excellence in England awards, which recognises excellence in quality and outstanding achievement […]
Coca-Cola, which sponsors The Premiership, ITV1’s new football highlights programme, has unveiled its sponsorship credits for the show, which starts this Saturday (August 18). Fans will be treated to anecdotes about how families of top Premiership players enjoy a unique relationship with the game. It is likely that it will feature the family of a […]
BSkyB has launched a barrage of complaints about advertising campaigns from rival digital TV platforms NTL and ITV Digital. BSkyB has complained to the Advertising Standards Authority (ASA) about an NTL poster that says “get the best in digital TV”. The broadcaster has also complained to the ASA, along with BT, about a leaflet from […]
The Diary has always been a bit of a dreamer. But as that dead genius John Lennon would say, “I’m not the only one”. Not by a long chalk. According to the latest cutting-edge research the marketing industry is away with the fairies most of the time. Workthing.com found that 73 per cent of marketers […]
Mail-order company Freemans has discontinued its designer catalogue, The Book, three years after its high-profile launch. Next month’s edition of the twice-yearly catalogue, which is aimed at well-off working women and features brands such as DKNY, Joseph, Whistles and Betty Jackson, will be the last. Freemans marketing director Nigel Green says the company has decided […]
Market research is becoming more sophisticated as researchers move away from pre-programmed, product specific approaches and try to really get under the skin of consumers
Oddly, this week’s half-year figures from Cordiant were greeted with a share price hike. Oddly because Cordiant chief executive Michael Bungey had little to offer but gloomy prognostications and the announcement of more redundancies. Presumably investors were relieved the figures were not worse. Whether Tempus – Chris Ingram’s media specialist group, currently embroiled in a […]
Some of the UK’s most famous museums and galleries are planning a joint marketing push to raise awareness of free admission. The move follows last week’s Government announcement of a list of organisations to benefit from tax relief if the public is allowed free admission. All the national museums and galleries, including the British Museum, […]
Carlton Communications and J Sainbury’s decision to dissolve their joint venture, the Taste Network, has placed the role of marketing director Tim Adams in jeopardy. The move also means that Duncan Pringle’s position as sales director is in doubt. Pringle left Freeserve in March to join the Carlton Food Network as it prepared to relaunch […]
Natural remedies as an alternative to over-the-counter medicines have become more popular as product variety and availability has increased.
Carol Vorderman’s role as spokeswoman of the functional food Benecol brand is under review following the appointment of Miles Calcraft Briginshaw Duffy to its &£5m advertising business. Miles Calcraft picks up the business from Saatchi & Saatchi after a review by Benecol’s parent company McNeil Consumer Products. The review was handled by the AAR. A […]
Imperial Tobacco has secured the rights to distribute Marlboro cigarettes in the UK. Imperial has signed a sales-and-distribution deal with Marlboro’s parent company, Philip Morris, in a move that severely dents British American Tobacco’s (BAT) standing in the UK market. The Marlboro brand will be handed over to Imperial this September. The move follows a […]
Ambient media as a sector is growing by the day, but what is it all about? Are ambient campaigns carefully planned assaults or one-off stunts; and can effectiveness be measured?
A campaign for Web auditing got small site’s backs up, and rather missed the point that site audits are becoming more relevant.
For the third year running, Marketing Week has teamed up with the English Tourism Council (ETC) to back an award showcasing marketing achievement in the English tourism industry. The Marketing in Tourism Award forms part of the ETC’s long established and respected annual Excellence in England awards, which recognises excellence in quality and outstanding achievement […]