The Incorporated Society for British Advertisers (ISBA) is pressing for a radical overhaul of the complex and cumbersome regulations surrounding financial service ads. The organisation is urging members to support its submissions to two parallel consultations by the Financial Services Authority (FSA) and the Department for Trade and Industry (DTI), which ISBA claims could lead […]
Toy manufacturer Hasbro has appointed Walt Disney’s UK marketing chief Jonathan Evans as its head of European marketing. Evans, who was vice-president of sales and marketing UK at Disney Consumer Products, replaces Fiona Murray, who left the US toy giant last month without a job to go to. According to Hasbro, Murray left “to spend […]
How a company is packaged has a huge impact on whether people will invest in it, so it is essential to market the value of a ‘sharebrand’. Vodafone proved how well this approach works, says John Shannon
The latest ABCs are far less gloomy than expected thanks to fresh faces such as Glamour and Heat buoying up sales, but many sectors had disappointing results. The pressure is now on these poor performers to find ways to breathe new life into t
BAT won’t be the only casualty of Marlboro’s new rights deal – Marlboro Light, with Imperial’s clout, could seriously erode Silk Cut’s lead.
It would have been the mother of all advertising KKKock-ups, the Diary hears.
The Brazilian government was intending to officially announce the launch of its beef export programme last week. Hoping for a mardi-gras atmosphere and a schmooze with the country’s top politicians, the Diary hot-footed it down to their Green Street HQ in central London. But the event was cancelled and the Diary trudged back home in […]
P&G is planning to cut back support for ‘struggling’ Fairy Non-Bio and refocus resources on Ariel
Customers of Bank of Scotland (BoS) will soon be able to make a deposit while they are doing their weekly shopping. In what the bank is claiming as a first, a new branch will open in a Spar convenience store in Fife this Friday. If it is successful the concept will be rolled out across […]
Ebookers chief marketing officer Glenn Trouse has quit to become a non-executive director at the company following its decision to slash advertising spend. Trouse will continue to advise on marketing for the online travel agency. The company says it has “no plans” to find a new marketing chief. The company plans to scale down its […]
Charcol marketing director Maria Davlantes has been poached by BP to fill the new position of vice-president in charge of marketing performance management. Davlantes will report to Anna Catalano, group vice-president of marketing, and will be a senior member of BP’s global brand team. Bradford & Bingley, Charcol’s owners, were unavailable for comment on what […]
Daewoo’s troubles have been well ventilated: its Korean parent company is bankrupt and UK sales have tumbled. Now it has dropped its marketing director. Can the car manufacturer claw its way back?
Bulmers Strongbow Spice, aimed at bringing cider into the fashionable FAB (flavoured alcoholic beverages) sector dominated by Bacardi Breezer and Smirnoff Ice, might look to the untutored eye like a brand extension too far. Not by the sterile standards of today’s UK brewing industry, however. On the contrary, it is a major piece of innovation. […]
Let’s not join the thronging masses who are only too quick to throw cynicism at entrepreneurial success (Is Branson about to burst the Virgin brand bubble? (MW August 2). The Branson empire is a multi-industry, multinational brand – the likes of which has never been seen before. He continually promotes the concept of product and […]
Littlewoods Leisure, the pools giant, has signed a deal with ITV to become the exclusive sponsor of a football interactive TV service available to ITV Digital subscribers. The service, which can be accessed while viewers watch domestic football-related programming on ITV1 and the ITV Sport Channel, gives live match results and football-related information similar to […]