Channel 5, to be rebranded Five, has struck a 12-month £1.2m deal with Viacom Outdoor for London Underground poster sites, of which ten 48-sheets will be held on a permanent basis.
Toy maker Corgi has appointed Lisa Thompson as marketing director following the departure of Angus McLeod earlier this year (MW May 16). Thompson has been marketing manager at Corgi for four years, during which time she was responsible for organising third-party tie-ups with companies such as Weetabix and the Royal Mail. Before joining Corgi, Thompson […]
Fiona Macleod is to be congratulated for her promotion to UK marketing director for oral care at GlaxoSmithKline (MW August 1), but she has been handed a poison chalice as far as new brand 40+ is concerned. The problem lies not with GSK’s targeting of the mature sector. This is to be applauded at a […]
Energy drinks are facing pressure from own-label products, clever marketing, and possible legislation in an ever-flattening market.
Fiona Macleod is to be congratulated for her promotion to UK marketing director for oral care at GlaxoSmithKline (MW August 1), but she has been handed a poison chalice as far as new brand 40+ is concerned. The problem lies not with GSK’s targeting of the mature sector. This is to be applauded at a […]
Diageo is launching its latest TV execution in the global ‘Keep Walking’ campaign for Diageo’s Johnnie Walker, the best-selling Scotch whisky in the world. It marks the first time that Martin Scorsese, director of cult film Taxi Driver, has starred in an ad. The ad was directed by Tony Scott, director of Top Gun. Scorsese […]
Campbell Grocery Products has taken its £11m media planning business away from Zenith Media and handed it to Naked.
John Owen’s piece on the importance of exploiting sponsorship properties (MW August 8) must have brought joy to many below-the-line marketers. We need campaignable “platforms” – they give us scale and flexibility. Key trade customers buy into them and we are able to create national and tailor-made activities that build brand values and achieve objectives. […]
Sponsorship, and the corporate hospitality that accompanies it, is widely misunderstood, as your article on the value of Formula One Paddock Club rates illustrates (MW August 8). To put the record straight, Paddock Club costs are not E20,000 (£13,000) per guest. The actual figure is between E3,000 and E4,000 (£1,900 and £2,600). However, it is […]
Volvo has promoted Hugh Reid as managing director, following his predecessor Gerry Keaney’s promotion to head global sales. Reid, who moves from his position as dealer development director at the car company, was formerly UK sales and marketing director. He also takes on the responsibility of regional director for Volvo’s Benelux region. Keaney has been […]
A close circuit television (CCTV) company has decided to cash in on rising consumer concern over the increasing number of thefts and burglaries by advertising its domestic security cameras on television for the first time. Micromark CCTV, owned by Bridisco, has appointed ad agency Inferno to create the advertising for a £200,000 trial in the […]
Camelot has rejected claims that recent changes to the way it reports its figures to the national news media were an attempt to conceal a continuing drop in sales for the main Saturday Lotto draw. Its latest figures issued on Monday (August 19) included the new Hotpicks game in the total ticket sales. With Hotpicks […]
EMAP Elan health and beauty title Top Santé is to launch own-branded vitamin pills next month. The pills will be produced in partnership with supplements company Health Perceptions, set up by Olympic gold-medallist David Wilkie.
Internal newsletters are there to tell staff what’s happening in the company – or so the Diary thought. A copy of the latest bulletin from Mediaedge:CIA slipped onto the Diary’s desk this week and there, among the articles on mixed-media campaigns and agency collaboration, was a one-column article about kissing – a rather odd topic […]
Interbrew UK has handed the advertising account for Australian lager Castlemaine XXXX to Mother in preparation for the brand’s relaunch, to be backed by a £9m ad spend. The Belgian brewing giant obtained the marketing rights for the Australian lager brand from Carlsberg last Friday. Mother already works on Interbrew’s Vodka Source and recently launched […]