Coors UK has forced the Leith Agency to resign the £1.5m Tennent’s Lager account, following a conflict of interest over rival lager Carling. The move ends a 13-year relationship. Until September last year, Carling was owned by Tennent’s parent company Interbrew, which did not market Carling in Scotland. The split follows a decision by Carling’s […]
The PVR promised to free viewers from TV schedules, letting them choose what to watch when they wanted, but it has failed to capture the imagination of Torin Douglas
Glamour, Condé Nast’s glossy handbag-filler that launched last year, has dislodged 30-year-old Cosmopolitan as the UK’s best-selling monthly.
Seiko Europe has appointed Mitchell Patterson Grime Mitchell to handle an £8m European advertising campaign for its Pulsar watch brand. The campaign will run in several other markets, including Canada, South Africa, Australia and New Zealand. The agency was awarded the Pulsar business, which was previously handled by Interfocus, without a pitch. Interfocus retains the […]
Vivid Imaginations is relaunching Care Bears, the popular Eighties toy, on the UK market in January next year, backed by a &£1.25m advertising spend. The toy manufacturer, which holds the licence for brands such as Spider-Man, Sindy and Thunderbirds in the UK, claims that the launch will represent its top girls’ toy next year and […]
It is no secret that UK consumers have been spending large amounts on the high street, but figures from the British Retail Consortium show that sales are slowing as consumers become cautious.
Travel Inn, Whitbread’s budget hotel brand, is reviewing its £2m advertising business, held by BMP DDB since 1999.
Despite falling membership, ABTA travel agents are selling more holidays than ever. ABTA still feels it needs to advertise, though. By Lucy Barrett
Central Trains has revived its marketing director position after three years and appointed David Watkins to the post. He joins from bus company Travel-West Midlands, a sister division of Birmingham-based Central Trains. Both are owned by the National Express Group. Watkins’ appointment follows the return of Nick Brown to the managing director’s position at Central […]
Supermarkets are once again challenging big packaged goods manufacturers by creating brands with a true focus on customer needs. By Alan Mitchell
Bonjour, readers! Yes, the Diary has discovered another brand from across the waters to titillate your grey cells. Fresh from Autonumis – maker of the dispensing machines for this product – come Soft Rider condoms. Now, we’re all aware that the French have a reputation for being great lovers (the sexy accent, the garlic breath…) […]
Poor pay and conditions are constant cries of complaint from teachers, nurses, social workers and the police. Is it any wonder then that essential public services are faced with a staffing crisis? Few people are willing to cope with the strains and stresses that these jobs present. Yet it is those ordinary people that government-funded […]
When planning media, it’s essential to have all the requisite information to hand – and to be sure it is reliable. All hail the ABCs, says Paul Philpott
Ever wondered what would happen to you if the Government banned marketing? If, overnight, marketers were rounded up and thrown into a special prison, perhaps constructed out of contraband billboards? Well don’t worry, because no matter how good the jail is, the team at Mercier Grey is sure to be able to break out of […]
US airlines have been pampered by protectionism, allowing bad management to flourish. But are the jumbos finally coming home to roost? asks George Pitcher