Ferrero has put Publicis on its ad roster for the first time, appointing the agency to handle the £4m advertising business for the flagship Ferrero Rocher brand. The previous incumbent, Banks Hoggins O’Shea/FCB, split with Ferrero earlier this year after a row over creativity. The agency took the account in 1999, in a move that […]
Kwik Save has appointed former McVitie’s UK marketing director Gill McComas as brand director. She replaces former Superdrug marketing chief Steven Round, who has held the post on a temporary basis since July. McComas says: “Kwik Save was one of the rare brands in the retail market which had a truly distinctive position that drove […]
Bored with dull speeches from your managing director at corporate events? Tired of listening to speakers who have little or nothing relevant to say about your company?
Peugeot has retained EHS Brann on its £7m direct marketing business, following a five-month review. The agency beat Carlson Marketing Group, Claydon Heeley Jones Mason and Black Cat in the statutory review, which was overseen by the AAR. The reappointment to a three-year contract will be a relief to EHS Brann, which was forced to […]
Wedgwood, the bone china manufacturer, has recruited a former National Lottery marketer as its marketing director for Europe. Laura Hicken started at Wedgwood this week. Hicken was, until a year ago, marketing controller at Camelot, responsible for strategic development and marketing for all the National Lottery’s brands. She replaces Samantha Jeffrey, who left a month […]
Ever thought of running a marathon? Ever run a marathon? How did you do, what was your time? Were you a little off the pace? Well, the Diary is willing to bet you didn’t finish five days behind the winner – unlike CLIC head of communications Lloyd Scott. Scott ran this year’s Flora London Marathon […]
Andrew Canter says the mechanism to help plan and measure TV campaigns is flawed and urges the industry to find a universally accepted replacement
Over-production and a fall in consumption is hitting the coffee industry. In addition, a report by Oxfam condemns the big four manufacturers for making huge profits, while farmers sell the beans for less than cost price. The answer to both pro
Loyalty, commitment, satisfaction… the reasons that people use a brand time and time again are many. Customers are becoming increasingly fickle, however, and research into why they return is of increasing importance.
Pizza Hut has retained PHD to work on its £7m media planning and buying account, following a two-way pitch against Zenith Media. PHD has held the business since 1998, when the pizza restaurant group moved all of its advertising into sister Omnicom agency Abbott Mead Vickers.BBDO. Pizza Hut has launched a series of products this […]
Despite an economic downturn, agencies have adapted well and are moving towards a more integrated approach. David Reed looks at the movers and shakers – the winners and losers in the 2002 agency reputations survey
Jeyes, the manufacturer of Bloo toilet cleaner, is to make its debut in the air-freshener market next week. The new brand, Sen’chi, will be backed by a £4.5m advertising campaign created by Poulter Partners. It is Jeyes’ first launch since its £134.2m management buy-out from household cleaning and personal cosmetics group IWP, in July this […]
Dell is to launch its own-branded range of printers in the first half of next year. The printers and cartridges will be produced in partnership with printer company Lexmark. Until now, Dell has re-sold printers from manufacturers including Epson, Hewlett-Packard, Lexmark and Xerox, and avoided following other PC makers into peripheral markets. However, the company […]
HHCL & Partners has created a television ad for Texaco to promote the petrol company’s promotional link-up with Disney’s new animated film, Lilo & Stitch, which goes on national release this week.
All too often, the same people respond to surveys, each time pretending to be a different person. This is bad news for the industry and the MRS is moving to eradicate the problem of a dishonest Joe Public and weary field workers.