Walkers Snacks marketing director for crisps Mike Munro has left his position to return to US parent company PepsiCo as vice-president for food. Munro, who joined the UK division in April 2002, has yet to be replaced although an appointment is understood to be imminent. He will be based in Chicago and will be responsible […]
Universal McCann Worldwide has promoted executive vice-president and worldwide operations director Murray Dudgeon to chief operating officer. The promotion means Dudgeon will relocate from New York to London.
WPP Group earnings and pre-tax profits are likely to be slightly better than forecast when it reports its first-half figures this week, although revenues have remained flat. City analysts are looking for profits of about &£196m. WPP is expected to point to a limited revival in the US and Asia and a surprising upturn in […]
Although the BSC has forced broadcasters to be more open about their mistakes, news organisations are still reluctant to admit they are wrong, says Torin Douglas
MVC, the music, games and DVD retail arm of Woolworths Group, is relaunching its MVC customer card.
Carat Sponsorship has brokered a six-month deal for Diageo-owned Cuervo Especial Tequila to sponsor XFM’s drivetime show hosted by Zoë Ball.
Energywatch has called for automatic compensation for energy customers harassed on the doorstep. Only customers who have their signatures forged currently receive &£250 automatic compensation.
Yahoo! has awarded its UK and Ireland trade marketing account to Maher Bird Associates following a seven-way pitch. The other agencies on the shortlist were Soul, Vallance Carruthers Coleman Priest, Proximity London, KLP Euro RSCG, Joshua and Wunderman (MW July 17). The trade marketing account is a new area for Yahoo!, which has given Maher […]
David Dickinson, presenter of BBC1’s Bargain Hunt, has appointed Copyright Promotions Licensing Group as his promotions and licensing agent for the UK.
Olive oil brand Filippo Berio is extending into the olive spread market, with the launch of the Italian brand’s first range extension. The launch will be supported by a £1m through-the-line campaign. Filippo Berio Olive Spread, which will be launched in supermarkets in September, will be positioned as a premium product for consumers who want […]
Cosmo is trying to erode Glamour’s market success by running a small-format edition of its A4 title. But scaling down won’t work alone, says Steve Goodman
ITV Interactive is launching four new services under its interactive television brand ITVi: Premier League Interactive, Champions League Interactive, Pop Idol Interactive and ITVi 24:7, a 24-hour interactive service.
Former Five boss Elstein looks to his old stamping ground for post-merger ITV management candidates
A method for predicting consumer response to brands has its basis in how survival tactics of prehistoric people have shaped modern buying behaviour
Base, the New York-based advertising agency, has been appointed by Puma to handle the global advertising business for its lifestyle brand Puma Black Station.