Asda has turned to its staff in place of its Mr Smiley character to show how prices are being rolled back at the supermarket in its latest advertisement, created by Publicis. The ad features a series of shots showing staff carrying out their duties, such as driving lorries, helping customers and stacking shelves. The aim […]
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
The Independent Television Commission has not upheld 184 complaints about a humorous Foster’s beer ad that shows a man bungee jumping over a river and having his head bitten off by a crocodile as he hits the water.
British Airways has signed up England fly-half Jonny Wilkinson as its brand ambassador for the duration of the Rugby World Cup. The Newcastle rugby union captain will help market BA globally throughout the tournament, which kicks off on October 10 in Sydney, Australia. Wilkinson will appear in direct marketing activity promoting the airline’s Club World […]
PJ, the smoothies manufacturer, is adding a one-litre bottle size for its most popular SuperSmoothie, the Daily Detox. The SuperSmoothie range was previously only available in 250 ml bottles.
Once again the gossip titles are the jewel in the magazine industry’s crown, while in the men’s and women’s lifestyle sector, size is a major preoccupation. Sonoo Singh reports
Dutton Merrifield, the branding and design agency, has been appointed by The Groovy Food Company to work on packaging and brand development for the launch of an organic seed oil, called Cool Oil.
J Walter Thompson has created a TV, print and outdoor advertising campaign for the European launch of Wilkinson-Sword’s Quattro razor in September. The campaign is expected to use the tagline ‘Get ready’ and to emphasise the closeness of the shave.
Lucozade Energy is dropping its long-standing association with computer games icon Lara Croft to focus on the drink’s mental stimulus properties. Billington Cartmell (BCL) is developing an autumn campaign for the GlaxoSmithKline (GSK) brand that features the strapline “Brain energy in a bottle”. The campaign will include point of sale material, promotional campaigns and a […]
GlaxoSmithKline (GSK) is to launch a foaming antibacterial toothpaste called Extreme Clean under its Aquafresh brand this autumn, stepping up its defence against an aggressive drive by rival Colgate-Palmolive. The Extreme Clean toothpaste foams when brushed to create antibacterial bubbles that clean with an action similar to a mouthwash. Industry sources say the product will […]
Maxxium UK is planning to launch a series of marketing initiatives around university campuses to promote its After Shock liqueur brand to students.
Packaged goods giant SC Johnson is searching for a UK marketing chief following the resignation of Claire Broomfield after just one year in the position. Broomfield took control as marketing director for the UK in September, after swapping her previous position as marketing director for the company’s centre of excellence with Richard Lloyd (MW September […]
Fox’s Biscuits, part of the Northern Food Group, is rebranding its Big Softies biscuit range to Fox’s Officially Low Fat, in an attempt to raise awareness of the product’s low fat content. The Big Softies branding will continue to appear on the packaging for now, but in smaller print. It is likely to be phased […]
Chrysalis Radio Sales has announced plans to launch a dedicated brand team for its London speech and news stations, LBC 97.3 and LBC News. The team will be managed by LBC group head Vicky Spencer.