Motorway services firm RoadChef has appointed Alcone to its £4m below-the-line business. There was no incumbent agency and no other agencies were invited to pitch. Alcone’s first round of activity will be a £500,000 nationwide promotional campaign. RoadChef is giving away Toyota MR2s and using a range of ambient channels to communicate the message. RoadChef- […]
Claydon Heeley Jones Mason has created a mail-pack kit for The Number, containing stickers which recipients can stick on their fingers to create miniature versions of the 118 118 runners. The mailing is being sent to 50,000 small to medium-sized businesses.
Camelot, the National Lottery operator has revealed that a trial of 500 digital media screens in retailers boosted sales by 7.4 per cent over the past four months. The screens will now be used to advertise forthcoming games such as Daily Play and the pan-European lottery…
HMV has appointed Laurie Webster as its head of marketing, to replace Richard Orr, who left earlier this year. Webster will report to HMV marketing director John Taylor.
‘Targeting’ is a common marketing mantra, but it’s no magic wand. Targeting hospitality events by gender, for instance, can make guests feel stereotyped and patronised, says David Benady
Base, the New York-based advertising agency, has been appointed by Puma to handle the global advertising business for its lifestyle brand Puma Black Station.
Five is reviewing its £5m media planning and buying account as it continues to play on its position as a challenger brand in the UK TV market.
An AMV consortium, including Proximity London and Abbott Mead Vickers.BBDO, has launched an integrated marketing campaign for TV Licensing. The campaign is aimed at TV licence evaders in Scotland.
McCann-Erickson is to launch a global marketing campaign for Microsoft’s Xbox console, with the tagline ‘It’s good to play together’ replacing the ‘Life is short, play more’ slogan.
Consider the following statement: ‘This is the most dangerous technology humanity has come up with since the nuclear bomb. Our children’s generation will judge us by how we handle this.’ Biochemical weapons of mass destruction? Genetic engineering? No, this is a former marketing academic describing radio frequency identification technology (RFID for short). RFID technology essentially […]
Royal Mail has awarded its £1m contract to publish its three business-to-business magazines to Redwood. The contract publisher pitched against incumbent Brass Tacks and a number of other publishers for the business.
The Telegraph Group has reported an 11.8 per cent fall in second-quarter advertising revenues to &£46.5m year on year. Recruitment advertising has been hit the hardest with revenues falling 28.9 per cent year on year across all Telegraph Group titles.
McDonald’s has decided against appointing Partners BDDH to its £6m children’s business. Leo Burnett will retain the account for the foreseeable future as predicted in Marketing Week (August 7).
Household goods manufacturer Jeyes is to launch the first liquid format in-cistern toilet cleaner in October in an effort to consolidate its control of the toilet cleaning market. Called Bloo Acti-clean, the new product will be supported by a £3m advertising campaign, which will include television activity to break in January. Incumbent creative agency Poulter […]
Nike UK marketing director Rod Connors has left the company to set-up his own marketing consultancy. The US sportswear giant has yet to find a replacement. It is understood that Connors, who joined the company in October 1999, has been keen to set up on his own for some time. He has been responsible for […]