The Independent Television Commission has upheld 13 complaints claiming that an ad for the Department for Education and Skills, aimed at encouraging people to join training courses to overcome their reading and writing ‘gremlins’, frightened young children. The ITC has ruled that the ad should run only after 7.30pm.
ARM Direct has created a direct-response television campaign for pet insurer DBI Direct. The ads feature the staff of the company together with their pets.
Anheuser-Busch has signed up its Michelob Ultra low-carbohydrate beer brand as the title sponsor for the London Triathlon next year.
Amadeus, the global travel system, is on the hunt for an advertising agency to handle its account.
The Periodical Publishers Association has launched PPA Marketing, an initiative to promote the magazine medium to agencies and advertising clients and encourage them to divert more spend into magazines.
Ofcom, the super media regulator that comes into force at the end of this year, has appointed Colette Bowe as chairman of its consumer panel. She joins from Thames Water.
ARM Direct has created a direct-response television campaign for pet insurer DBI Direct. The ads feature the staff of the company together with their pets.
Anheuser-Busch has signed up its Michelob Ultra low-carbohydrate beer brand as the title sponsor for the London Triathlon next year.
Young’s, the independent brewery, is reviewing its £1m advertising account held by Banc. It is understood the agency has been invited to repitch for the business against two other undisclosed agencies.
New European low-cost airline Wizz Air is looking for an advertising agency to handle its £5m launch campaign. Wizz Air is based at Katowice International Airport in Pyrzowice, Poland. The company plans to begin operating European flights next May. It does not as yet have any landing slots lined up in the UK, but it […]
Leagas Delaney has been appointed to the £1m European advertising business for Dom Perignon champagne.
It’s nice to think that the Diary’s remit is one of public service – awareness-raisin, if you will. Long hours are devoted to filling this page with currant stories about which readers might otherwise not have heard. And so, without further ado, the Diary brings you… The Dried Fruit New Products Awards. The annual bash, […]
McDonald’s has been attacked for promoting unhealthy food through its sponsorships of the Football Association (FA) and star players. The Food Commission says the company has used its “community” sponsorship to target the youth market with its unhealthy food. A spokeswoman says: “McDonald’s claims it is being altruistic in supporting the grassroots and the community […]
The Co-operative Bank this week published the Ethical Purchasing Index, according to which the sales of goods marketed as suitable for ethical consumers rose 13 per cent in 2002 to £6.9m.
New European low-cost airline Wizz Air is looking for an advertising agency to handle its £5m launch campaign. Wizz Air is based at Katowice International Airport in Pyrzowice, Poland. The company plans to begin operating European flights next May. It does not as yet have any landing slots lined up in the UK, but it […]